Why Business People Speak Like Idiots: A Bullfighter's Guide
A Bullfighter's Guide
Identifies four ways in which businesspeople compromise their objectives through ineffective over-standardizations or misguided practices, sharing practical advice on how to remain true to a business ideal, promote healthy change, and communicate authentically. 35,000 first printing.
Brian Fugere is a recovering jargonaholic. After authoring some of the worst jargon the consulting world has ever seen, he formally admitted his problem and entered a twelve-step program. He is currently in rehab and has been jargon-clean for the last two years. He is a partner at Deloitte Consulting and was formerly its chief marketing officer. Brian lives in Danville, California, with his wife, Gail, and their four children.
Chelsea Hardaway is an authenticity nut. She can detect hogwash and spin from a country mile, and has spent her career helping companies trade in the usual corporate gibberish for more honest, human communications. She is the president of Hardaway Productions, a brand and communications consultancy that helps clients cut through the clutter. Previously, she was the global brand director at Deloitte Consulting. Chelsea lives in Half Moon Bay, California.
Jon Warshawsky, a former eighth-grade spelling champion, is a manager at Deloitte Consulting and helped start the firm's e-Learning practice. In 2000, he founded Cappuccino, a newsletter covering organizational change and learning. In 2002, Mr. Warshawsky returned to his roots as a grammar curmudgeon and led the development of Bullfighter, the software that quantified idiocy in the world of business writing. He lives in San Diego.