On Message

Communicating the Campaign

Pippa Norris, John Curtice, Margaret Scammell

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    Sage Publications

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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

Pippa Norris is Director of the Democratic Governance group in the United Nations Development Programme in New York and the Maguire Lecturer in Comparative Politics at Harvard University's John F. Kennedy School of Government. Recent books include Sacred and Secular: Politics and Religion Worldwide (with Ronald Inglehart, 2004), Electoral Engineering: Voting Rules and Political Behavior (2004), and Driving Democratization: What Works (2006). Norris, who is a political scientist, has served as an expert consultant for many international bodies including the UN, UNESCO, the Council of Europe, International IDEA, the National Endowment for Democracy, and the UK Electoral Commission.


Einband Taschenbuch
Seitenzahl 236
Erscheinungsdatum 26.05.1999
Sprache Englisch
ISBN 978-0-7619-6074-4
Verlag Sage Publications UK
Maße (L/B/H) 23.4/15.6/1.2 cm
Gewicht 365 g


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  • Artikelbild-0
    Theories of Political Communications
    The Campaign Context
    Understanding Media Effects
    The Party Strategy
    The News Agenda
    The Public's Reaction
    The Imapact On Civic Engagement
    The Impact On the Public's Agenda
    The Effects of Television News on Party Preferences
    The Effects of Newspapers
    The Impact of Political Communications