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Digital Analytics for Marketing

Marshall Sponder, Gohar F. Khan

Buch (Taschenbuch, Englisch)
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Beschreibung

Marshall Sponder holds a dual appointment asa Faculty Lecturer at Zicklin School of Business, Baruch College, USA, where he teaches digital analytics, text analytics, and Internet marketing to graduate and undergraduate students, and an Associate Professor of Professional Practice at Rutgers Business School, USA. Gohar F. Khan is a Senior Lecturer at the University of Waikato, New Zealand. His research interests included social media analytics, social media adoption/use, and network analysis. His work on social media and information systems has appeared in several refereed journals, conference proceedings, and books.

Produktdetails

Einband Taschenbuch
Seitenzahl 390
Erscheinungsdatum 06.10.2017
Sprache Englisch
ISBN 978-1-138-19068-9
Verlag Taylor & Francis Ltd.
Maße (L/B/H) 25.1/17.9/3 cm
Gewicht 769 g
Abbildungen 82 Line drawings, black and white 16 Halftones, black and white 41 Tables, black and white 98 Illustrations, black and white

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  • 1. The Evolution of Digital Analytics and The Internet 2. Search Engines & The Internet 3. Social Media History 4. Digital Analytics Industry Players 5. Basic Web Analytics and Web Intelligence 6. Advanced Web Analytics and Web Intelligence 7. Understanding and Working with Third-Party Data 8. An Introduction to Social Media Analytics 9. Leveraging Social Media Content and Analytics 10. Advanced Text Analytics & Algorithms 11. Geolocation Analytics 12. Social Media Actions Analytics 13. Social Media Hyperlink Analytics 14. Network Analysis and Social Network Mapping 15. Mobile Analytics 16. Aligning Digital Media with Business Strategy 17. Applying Digital Analytics to a Social Network