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The Strategy and Tactics of Pricing

A Guide to Growing More Profitably

Thomas T. Nagle, Georg Muller

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Beschreibung

Thomas T. Nagle, Ph.D.,is a Senior Advisor in the Pricing and Profitability Management practice at Deloitte Consulting, USA. For over 30 years, he has developed many of the most popular analytical tools and conceptual frameworks for strategic pricing and profit improvement. Georg Müller, Ph.D., is a Managing Director in the Pricing and Profitability Management practice at Deloitte Consulting, USA. He focuses on driving top-line margin improvement through strategic pricing for companies representing multiple sectors. He also leads executive development on strategic pricing at the University of Chicago Booth School of Business, USA.

Produktdetails

Einband Taschenbuch
Seitenzahl 332
Erscheinungsdatum 14.11.2017
Sprache Englisch
ISBN 978-1-138-73751-8
Verlag Taylor & Francis Ltd.
Maße (L/B/H) 25.5/17.9/2.3 cm
Gewicht 672 g
Abbildungen 50 Line drawings, black and white 23 Tables, black and white 50 Illustrations, black and white
Auflage 6. Auflage
Verkaufsrang 12154

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  • Strategic Pricing Economic Value Price and Value Communication Price Structure Pricing Policy Price Level Price Competition Measurement of Price Sensitivity Financial Analysis Specialized Strategies Creating a Strategic Pricing Capability Ethics and the Law