Gino, F: Rebel Talent

Throughout our lives, we are taught to conform - to the status quo, to the opinions and behaviors of others, and to information that supports our views. We follow the herd, and the pressure to fit in only increases as we grow older.

But conformity comes at a steep price: it makes us less engaged, less happy, and less successful.

Then there are the rebels. People who - rather than putting on a mask every day at work or in their social circles and submitting to the pressure to conform - break the rules. People who are not afraid to question their own assumptions and strongest beliefs, both to their benefit and the benefit of those around them and their organization

Drawing on fifteen years of her own cutting-edge research, Harvard Business School Professor Francesca Gino offers a practical guide to bringing the right amount of rebellion into your life and career. Rebel Talent provides strategies and examples for cultivating and embracing nonconformity in the workplace and in life, and offers illuminating case studies ranging from The World's Best Restaurant to fast food chains to corporations such as Google and Pixar.

Gino unpacks how to go from feeling disengaged at work and in life to experiencing fulfillment and success. By the time readers turn to the last page, they'll be able to bring out their inner rebel talent and help others around them do the same.

Francesca Gino is an award-winning researcher and the Tandon Family Professor of Business Administration at Harvard Business School. Her consulting and speaking clients include Bacardi, Akamai, Disney, Goldman Sachs, Honeywell, Novartis, P&G, and the U.S. Air Force, Army, and Navy. She has been honored as one of the world’s Top 40 Business Professors under 40 by Poets & Quants and one of the world’s 50 most influential management thinkers by Thinkers 50. Her work has been featured on
CNN and NPR, as well as in the
Economist,
Financial Times,
New York Times,
Newsweek,
Scientific American, and
Psychology Today.