Meine Filiale

Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Renee Mauborgne, W. Chan Kim

eBook
eBook
Fr. 19.90
Fr. 19.90
inkl. gesetzl. MwSt.
inkl. gesetzl. MwSt.
Sofort per Download lieferbar
Sofort per Download lieferbar
Sie können dieses eBook verschenken  i

Weitere Formate

Taschenbuch

Fr. 28.90

Accordion öffnen
  • Blue Ocean Shift

    Pan Macmillan

    Versandfertig innert 1 - 2 Werktagen

    Fr. 28.90

    Pan Macmillan

gebundene Ausgabe

ab Fr. 37.90

Accordion öffnen

eBook

ab Fr. 15.00

Accordion öffnen

Hörbuch (CD)

Fr. 51.90

Accordion öffnen
  • Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

    CD (2017)

    Versandfertig innert 6 Wochen

    Fr. 51.90

    CD (2017)

Beschreibung

The New York Times bestseller.
#1 Wall Street Journal bestseller.

Blue Ocean Shift
is the essential follow up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

W. Chan Kim and Renee Mauborgne

Produktdetails

Format ePUB i
Kopierschutz Ja i
Family Sharing Nein i
Text-to-Speech Nein i
Seitenzahl 320 (Printausgabe)
Altersempfehlung ab 18 Jahr(e)
Erscheinungsdatum 21.09.2017
Sprache Englisch
EAN 9781509832200
Verlag Pan MacMillan
Dateigröße 1599 KB

Kundenbewertungen

Es wurden noch keine Bewertungen geschrieben.

  • Artikelbild-0