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Trust Me I'm Lying

Confessions of a media manipulator

Ryan Holiday

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Beschreibung

Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator.Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.

Produktdetails

Einband Taschenbuch
Seitenzahl 400
Erscheinungsdatum 01.02.2018
Sprache Englisch
ISBN 978-1-78816-006-3
Verlag Profile Books
Maße (L/B/H) 19.8/12.8/3 cm
Gewicht 326 g
Verkaufsrang 29310

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