orellfuessli.ch

Collaboration and Co-creation

New Platforms for Marketing and Innovation

Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>
… weiterlesen

Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 205
Erscheinungsdatum 19.09.2014
Sprache Englisch
ISBN 978-1-4899-9196-6
Verlag Springer New York
Maße (L/B/H) 233/159/15 mm
Gewicht 335
Auflage 2011.
Buch (Taschenbuch, Englisch)
Fr. 81.90
inkl. gesetzl. MwSt.
Versandfertig innert 4 - 7 Werktagen
Versandkostenfrei
Lieferung zur Abholung in Ihre Buchhandlung möglich – Verfügbarkeit prüfen

Andere Kunden interessierten sich auch für

  • 61749461
    The Sun and Her Flowers
    von Rupi Kaur
    (4)
    Buch (Taschenbuch)
    Fr. 19.90
  • 46700128
    Origin
    von Dan Brown
    (1)
    Buch (gebundene Ausgabe)
    Fr. 29.90 bisher Fr. 37.90
  • 43564382
    Milk and Honey
    von Rupi Kaur
    (3)
    Buch (Taschenbuch)
    Fr. 19.90
  • 70455348
    Harry Potter: A History of Magic
    von British Library
    Buch (gebundene Ausgabe)
    Fr. 49.90
  • 17345365
    Cornelsen Senior English Library - Literatur / Ab 10. Schuljahr - Looking for Alaska
    von John Green
    (21)
    Schulbuch (Taschenbuch)
    Fr. 15.90
  • 70458566
    Harry Potter: A Journey through the History of Magic
    von British Library
    Buch (Taschenbuch)
    Fr. 24.90
  • 23361882
    Thirteen Reasons Why
    von Jay Asher
    Schulbuch (Taschenbuch)
    Fr. 12.90
  • 1719784
    The Giver
    von Lois Lowry
    (1)
    Schulbuch (Taschenbuch)
    Fr. 11.90
  • 32901389
    The Hunger Games
    von Suzanne Collins
    (1)
    Schulbuch (Taschenbuch)
    Fr. 11.90
  • 3061941
    A Raisin in the Sun
    von Lorraine Hansberry
    Buch (Taschenbuch)
    Fr. 12.90

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Collaboration and Co-creation - Gaurav Bhalla

Collaboration and Co-creation

von Gaurav Bhalla

Buch (Taschenbuch, Englisch)
Fr. 81.90
+
=
Turtles All the Way Down - John Green

Turtles All the Way Down

von John Green

(2)
Buch (gebundene Ausgabe)
Fr. 23.90
bisher Fr. 29.90
+
=

für

Fr. 105.80

inkl. gesetzl. MwSt.

Alle kaufen

Verfügbarkeit in Ihrer Buchhandlung prüfen

Filialabholung: Ihre Vorteile
  1. Bereits Online prüfen, ob Ihr gewünschtes Buch in der Filiale vorrätig ist
  2. Bestellen Sie Online und lassen Sie Ihre Artikel zur Abholung in die Filiale vor Ort liefern
  3. Artikel, die zur Filialabholung bestellt wurden, können in der Filiale bezahlt werden.
  4. Falsches Buch bestellt? Retournieren Sie ihre gekauften Bücher kostenfrei in der Filiale