orellfuessli.ch

Marketing Management, Global Edition

For Principles of Marketing courses that require a comprehensive textHelp students learn how to create customer value and engagementIn a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master todays key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Portrait
Philip Kotler gilt vielen als der Vater des modernen Marketings. Er ist S. C. Johnson & Son Distinguished Professor for International Marketing an der Kellogg School of Management, Northwestern University. Seinen Master hat er an der University of Chicago erworben, den PhD am MIT, jeweils in Wirtschaftswissenschaften. Als Post-Doc studierte er Mathematik in Harvard und Verhaltenswissenschaften in Chicago.
… weiterlesen

Beschreibung

Produktdetails


Format PDF i
Kopierschutz Adobe-ID erforderlich
Seitenzahl 832, (Printausgabe)
Erscheinungsdatum 15.09.2015
Sprache Englisch
EAN 9781292092713
Verlag Pearson
eBook
Fr. 58.50
inkl. gesetzl. MwSt.
Sofort per Download lieferbar

Andere Kunden interessierten sich auch für

  • 45779122
    My Not So Perfect Life
    von Sophie Kinsella
    (5)
    eBook
    Fr. 5.50
  • 79026476
    A Column of Fire
    von Ken Follett
    eBook
    Fr. 15.50
  • 81859027
    The Pearl Sister
    von Lucinda Riley
    eBook
    Fr. 14.90
  • 44609104
    Harry Potter and the Philosopher's Stone
    von Joanne K. Rowling
    eBook
    Fr. 10.00
  • 26688728
    Can You Keep A Secret?
    von Sophie Kinsella
    (13)
    eBook
    Fr. 7.50
  • 81863459
    The Rooster Bar
    von John Grisham
    eBook
    Fr. 13.50
  • 46472199
    The Thirst
    von Jo Nesbo
    (7)
    eBook
    Fr. 14.50
  • 41211703
    The Girl on the Train
    von Paula Hawkins
    (16)
    eBook
    Fr. 7.50
  • 40324787
    The Seven Sisters
    von Lucinda Riley
    (1)
    eBook
    Fr. 9.50
  • 35761156
    George R. R. Martin's A Game of Thrones 5-Book Boxed Set (Song of Ice and Fire Series)
    von George R. R. Martin
    (6)
    eBook
    Fr. 38.90

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Marketing Management, Global Edition - Philip Kotler, Kevin Lane Keller

Marketing Management, Global Edition

von Philip Kotler , Kevin Lane Keller

eBook
Fr. 58.50
+
=
Origin: Robert Langdon Book 5 - Dan Brown

Origin: Robert Langdon Book 5

von Dan Brown

eBook
Fr. 16.50
+
=

für

Fr. 75.00

inkl. gesetzl. MwSt.

Alle kaufen