MARGARET HEFFERNAN was born in Texas, raised in Holland and educated at Cambridge University. She worked in BBC Radio as a television producer, before leaving to run the trade association IPPA. She returned to the US where she worked on public affair campaigns and with software companies trying to break into multimedia. She then joined CMGI where she ran, bought and sold leading Internet businesses. She is a visiting professor and Entrepreneur in Residence at the University of Bath. She is the author of The Naked Truth and How She Does It, and Wilful Blindness. She writes a regular column for Real Business and the Huffington Post.
Die bekannte Autorin und Unternehmerin Margaret Heffernan erzählt in ihrem TED-Book ›Wie wir unsere Arbeitskultur verändern können‹, was wir alles an unserer Art zu arbeiten verbessern können.
Margaret Heffernan (die selbst CEO von fünf grossen Medienunternehmen ist) zeigt, dass es die kleinen Schritte sind, die wirklich Veränderung bringen.
Eine verblüffende und geistreiche Anleitung, wie jeder – vom CEO bis zum Hausmeister – zur Verbesserung unserer Arbeits- und Gesellschaftskultur beitragen kann.