Produktbild: The Business of Event Planning

The Business of Event Planning Behind-the-Scenes Secrets of Successful Special Events

Fr. 41.90

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

17.09.2002

Verlag

John Wiley & Sons

Seitenzahl

354

Maße (L/B/H)

23.4/15.9/2.4 cm

Gewicht

630 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-0-470-83188-5

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

17.09.2002

Verlag

John Wiley & Sons

Seitenzahl

354

Maße (L/B/H)

23.4/15.9/2.4 cm

Gewicht

630 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-0-470-83188-5

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: The Business of Event Planning
  • Preface xi

    Acknowledgements xvii

    Chapter 1: The Strategic Planning of Event Design 1

    External Objectives 2

    Internal Objectives 4

    Day One Client Itinerary 12

    Day Two Client Itinerary 15

    Day Three Client Itinerary 19

    Day Four Client Itinerary 21

    Day Five Client Itinerary 23

    Day Six Client Itinerary 24

    Day Seven Client Itinerary 25

    Chapter 2: Preparing the Proposal 27

    The Proposal Request 28

    The Qualification Meeting 29

    The Proposal 30

    Proposal Preparation: The Initial Steps 31

    Making Contact With Key Suppliers 33

    Proposal Preparation 44

    Chapter 3: The Body of the Proposal 47

    Cover Letter 49

    Destination Review 53

    Transportation Requirements 59

    Hotel Information 63

    Day-by-Day Detailed Itinerary 75

    Grid 85

    Cost Summary Sheet 86

    Detailed Program Inclusions 87

    Program Options and Enhancements 109

    Company Profile 113

    References 113

    Backup Material 114

    Bringing It All Together 115

    Chapter 4: Management Fees 119

    Four Types of Fees 120

    Chapter 5: Contractual Negotiations With Suppliers 143

    Negotiating With Suppliers 148

    Chapter 6: Client Contracts 171

    The Three Rules of Contracts 172

    Areas Covered in the Client Contract 173

    Payment 174

    Liability and Responsibility 177

    Dates and Other Details 180

    Food and Beverage Hazards 182

    Technical Riders and Other Requirements 185

    Doing Your Homework 188

    Chapter 7: Safety and Security 191

    Travel Information 194

    Checklists for Out of Town Events 198

    Ensuring Client Safety 199

    Other Safety Issues 202

    New Areas of Consideration for Safety and Security 203

    Chapter 8: Event Planning Technology Tools and Emerging Trends 205

    Event Planning Technology Options 206

    Chapter 9: Multicultural and Foreign Event Planning 221

    Local Customs, Protocol and Etiquette 222

    Religious Beliefs 227

    Local Cultural and Political Matters 227

    Chapter 10: Event and Program Branding 231

    Establishing a Brand 231

    The Branded Image 235

    Program Branding 236

    The Branding Commitment 239

    Protecting the Client's Image and Standards 240

    Chapter 11: Conclusion 243

    Appendix 247

    Sample Proposal/Senior Management 276

    Sample Proposal/Incentive Sales Group 312

    Index 325