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Produktbild: Geodemographics, GIS and Neighbourhood Targeting

Geodemographics, GIS and Neighbourhood Targeting

Aus der Reihe Mastering GIS: Technology, Applications & Management

Fr. 122.00

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.03.2005

Verlag

John Wiley & Sons Inc

Seitenzahl

288

Maße (L/B/H)

22.8/15.1/2.4 cm

Gewicht

512 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-0-470-86414-2

Beschreibung

Rezension

"... a book that is unique both in its approach and it s content ... a valuable contribution to this area of research..." (GIS Professional, March 2006)

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.03.2005

Verlag

John Wiley & Sons Inc

Seitenzahl

288

Maße (L/B/H)

22.8/15.1/2.4 cm

Gewicht

512 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-0-470-86414-2

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  • Produktbild: Geodemographics, GIS and Neighbourhood Targeting

  • List of Case Study Contributors xi

    Preface xiii

    1 Introducing Geodemographics 1

    Learning Objectives 1

    Introduction 2

    1.1 The use of geodemographics 3

    1.2 A simple application: opening a coffee shop in Atlantic City 5

    1.3 Another application: guiding neighbourhood regeneration funding 10

    1.4 Using geodemographics for retail targeting 12

    1.5 How it works: a short theory of geodemographics 14

    Case study: modelling price sensitivity and geodemographic categories in the restaurant market 19

    Case study: using geodemographics in the public sector 21

    1.6 Where next? An overview of the following chapters 24

    1.7 Conclusion 26

    Summary 26

    Further Reading 27

    2 London to Chicago and Back Again! The Origins of Geodemographics 29

    Learning Objectives 29

    Introduction 30

    2.1 The life and labours of an early neighbourhood analyst 30

    2.2 From London to Chicago and beyond! 37

    2.3 A note on measuring deprivation 42

    Case study: Charles Booth - yesterday once more? 45

    2.4 Conclusion 49

    Summary 50

    Further Reading 51

    3 The Evolution of Geodemographics and the Market Today 53

    Learning Objectives 53

    Introduction 54

    3.1 From census to commerce 55

    3.2 Geodemographics today 61

    Case study: the US market for geodemographics 67

    3.3 The role of market research linkages 70

    3.4 Use of non-census data 70

    3.5 Conclusion 73

    Summary 75

    Further Reading 75

    4 Geodemographics and GIS 77

    Learning Objectives 77

    Introduction 78

    4.1 Principles of GIS 79

    4.2 Mapping geodemographic information with GIS 88

    4.3 An interesting pattern? 92

    4.4 Confounded by choropleths! 95

    Case study: Using GIS for neighbourhood analysis and targeting - a commercial perspective 99

    4.5 Spatial interaction models 103

    4.6 Conclusion 106

    Summary 107

    Further Reading 108

    5 Geodemographic Information Systems and Analysis 109

    Learning Objectives 109

    Introduction 110

    5.1 Data collection and input 111

    5.2 Data analysis 115

    5.3 Data visualization and output 137

    Case study: Different neighbourhoods, different policing styles 141

    5.4 Conclusion 143

    Summary 144

    Further Reading 145

    6 How Geodemographic Classifications are Built 147

    Learning Objectives 147

    Introduction 148

    6.1 Data input - sources of data for neighbourhood classification 148

    6.2 Preparing the data for classification 150

    6.3 Evaluation of input variables 152

    6.4 Selecting weights 159

    6.5 Clustering 160

    6.6 Optimization process and manual intervention 166

    6.7 Forming a cluster hierarchy 168

    6.8 Labels, portraits and visualization tools 171

    6.9 A worked example of clustering 173

    6.10 Conclusion 181

    Summary 182

    Further Reading 183

    7 Geodemographics Around the World 185

    Learning Objectives 185

    Introduction 186

    7.1 The internationalization of geodemographics 187

    Case study: a brief comparison of selected censuses from across the world 189

    7.2 Census data sources - some differences in what is asked and where 193

    7.3 Differences in the availability of non-census data sources 195

    7.4 Variations in the detail of the postal delivery system 196

    7.5 Geographies of neighbourhood worldwide 196

    7.6 Conclusion 204

    Summary 205

    Further Reading 206

    8 'But Does It Work?' Geodemographics in the Dock 207

    Learning Objectives 207

    Introduction 208

    8.1 The case for the prosecution 209

    8.2 The case for the defence 225

    'Witness' 1: Example of the Nottingham Youth Justice Board 228

    'Witness' 2: Example of Shotton Paper Company plc 230

    'Witness' 3: Example of The University of Central Lancashire 231

    'Witness' 4: Example of Camelot Group plc 233

    Validating geodemographics - the Luton case study 236

    8.3 Conclusion 239

    Summary 240

    Further Reading 241

    9 New Data, New Approaches: from Geodemographics to Geolifestyles 243

    Learning Objectives 243

    Introduction 244

    Case study: Lifestyles analysis and new approaches 246

    9.1 Using GIS to map lifestyle data 249

    9.2 Looking for 'hot spots' 257

    9.3 From revelation to explanation 261

    9.4 Data-handling issues 263

    9.5 Conclusion 271

    Summary 271

    Further Reading 272

    10 Postscript: There are three Is in geodemographics! 273

    References 279

    Index 289