Managing Marketing Performance The Official CIM Coursebook. Professional Postgraduate Diploma in Marketing 2007-2008
-
- Englisch ausgewählt
Fr. 42.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
11.07.2007
Verlag
Butterworth-HeinemannSeitenzahl
402
Maße (L/B/H)
29.5/21.3/1.9 cm
Gewicht
928 g
Auflage
2007-2008.
Sprache
Englisch
ISBN
978-0-7506-8431-6
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Written specially for the Managing MArketing Performance module by the Senior Examiner
The only coursebook fully endorsed by CIM
Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Written specially for the Managing MArketing Performance module by the Senior Examiner
The only coursebook fully endorsed by CIM
Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
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