Paley, N: Mastering the Rules of Competitive Strategy A Resource Guide for Managers
Fr. 193.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
09.01.2008
Abbildungen
schwarz-weiss Illustrationen, Tabellen, schwarz-weiss
Verlag
Taylor and FrancisSeitenzahl
248
Maße (L/B/H)
23.5/15.6/1.8 cm
Gewicht
490 g
Sprache
Englisch
ISBN
978-1-4200-6809-2
Organized to blend selected historical lessons with modern business practice, this book provides a solid platform for understanding, developing, and applying competitive business strategies. The author defines nine irrefutable strategy rules and backs then up with actual case examples, quick-tip guidelines, and applications. The book guides readers through strategic thinking processes and demonstrates how to apply them when fighting today's competitive battles. To further assist readers, the book supplies a unique feature at the end of each chapter, A Strategy Diagnostic Tool, that provides a reliable performance measure to support the building, evaluating, and monitoring of business strategies.
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