Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
August 2006
Verlag
Oxford University PressSeitenzahl
716
Maße (L/B/H)
24.3/18.7/3.3 cm
Gewicht
1084 g
Sprache
Englisch
ISBN
978-0-19-567843-7
Advertising Management is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of
advertising management that include brand building, advertising and sales promotion, media strategy, and planning, and agency relationships.
advertising management that include brand building, advertising and sales promotion, media strategy, and planning, and agency relationships.
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