Events Management: An Integrated and Practical Approach An Integrated and Practical Approach
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- Hardcover
- Taschenbuch ausgewählt
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Sprache:Englisch
Fr. 56.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
Dezember 2008
Verlag
Sage PublicationsSeitenzahl
256
Maße (L/B/H)
23.9/17/1.5 cm
Gewicht
454 g
Sprache
Englisch
ISBN
978-1-4129-2335-4
'This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, University of Salford
Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry.
Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including:
- equipment and design,
- planning
- marketing and PR,
- terminology
- legislation
- finance and budgeting
- technology
- sponsorship
- logistics
- the role of events tourism
Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals.
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