Blythe, J: Marketing
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- Hardcover ausgewählt
- Taschenbuch
- eBook
-
Sprache:Englisch
Fr. 193.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
01.03.2006
Verlag
Sage PublicationsSeitenzahl
192
Maße (L/B)
21/15.7 cm
Gewicht
380 g
Sprache
Englisch
ISBN
978-1-4129-1033-0
Designed to compliment existing textbooks for the course, the companion provides:
- Easy access to the key themes in Marketing
- Helpful summaries of the approach taken by the main course textbooks
- Guidance on the essential study skills required to pass the course
- Sample exam questions and answers, with common themes that must always be addressed in an exam situation
- Quotes from leading thinkers in the field to use in exams and essays
- Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom"
The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
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