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Produktbild: Simons, H: Persuasion in Society

Simons, H: Persuasion in Society

Fr. 101.00

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

14.03.2011

Verlag

Taylor & Francis

Seitenzahl

584

Maße (L/B/H)

23.1/18.8/3.1 cm

Gewicht

1002 g

Auflage

2 Revised edition

Sprache

Englisch

ISBN

978-0-415-96514-9

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

14.03.2011

Verlag

Taylor & Francis

Seitenzahl

584

Maße (L/B/H)

23.1/18.8/3.1 cm

Gewicht

1002 g

Auflage

2 Revised edition

Sprache

Englisch

ISBN

978-0-415-96514-9

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  • Produktbild: Simons, H: Persuasion in Society
  • Part I: Understanding Persuasion The Study of Persuasion * Why Study Persuasion? * Methods of Studying Persuasion * Toward a Definition of Persuasion * The Ethics of Persuasion * Summary * Questions and Projects for Further Study The Psychology of Persuasion: Basic Concepts and Principles * Beliefs, Values, and Attitudes * A Preview of Theories * Persuasion by Degrees: Adapting to Different Audiences * BVA theory: Beliefs and Values as Building Blocks of Attitudes * From Attitudes to Actions and the Role of Subjective Norms: * The Theory of Reasoned Action * The Role of Emotion: Westen's Critique of Expectancy-Value Theories * Priming Effects *"Two Systems" Theories * Persuasion as a Learning Process * Persuasion as Psychological Unbalancing and Rebalancing * Summary * Questions and Projects for Further Study Persuasion Broadly Considered * The Globalized Rhetorical Hypothesis *"Persuasion" Versus "Non-Persuasion"- God terms and Devil terms * Preview to the Globalized View of Persuasion: Five Key Communication Principles * Impression Management as Persuasion * Deception about Persuasive Intent * Persuasion in the Guise of Objectivity * How Multiple Messages Shape Ideologies * Persuasion and Ideology: McWorld * Summary * Questions and Projects for Further Study Part 2: The Coactive Approach Coactive Persuasion * Using Receiver-Oriented Approaches * Being Situation Sensitive * Combining Similarity and Credibility * Building on Acceptable Premises * Appearing Reasonable and Providing Psychological Support * Using Communication Resources * Summary * Questions and Projects for Further Study Resources of Communication * Resources of Language * Nonverbal Resources * Visual and Audiovisual Resources * Resources of the New Media * Summary * Questions and Projects for Further Study Framing and Reframing: The Coactive Approach * What are Frames? * Metaphors as Frames * Frames as Metaphors * Cultural Frames and Verbal Repertoires * Research on Frames and Reframes * Metacommunicative Frames * Framing in the News Media * Reframing in Political Confrontations: "Going Meta" * Reframing in Psychotherapy * Summary * Questions and Projects for Further Study Cognitive Shorthands * Cialdini's Seven Principles * The Highly Persuadable Persuadee * Case Study One: How Doctors Using Shortcuts Puts Your Health at Risk. * Case Study Two: How Financial Advertisers Using Shortcuts Puts Your Money at Risk. * Case Study Three: How Crooks Using Shortcuts Steal from People Both Gullible and Wise. * Summary * Questions and Projects for Further Study Reasoning and Evidence * Propositions of Policy, Fact, and Value * Changing, Repairing, or Retaining a Policy: The Stock Issues Revisited * Types of Evidence as Resources of Argumentation * Fallacies Reconsidered * The Case of Gulf War Syndrome * Summary * Questions and Projects for Further Study Part 3. Context for Persuasion Going Public: Delivering a Presentation that Persuades * The Genuinely Committed Persuader * Strategic Planning: A Three-Step Process * Making Ideas Stick * Organizing Persuasive Presentations * Issues in Message Design * Adapting to Different or Multiple Audiences * Summary * Questions and Projects for Further Study Persuasive Campaigns * Campaign Stages and Components * Types of Campaigns * Summary * Question and Projects for Further Study Staging Political Campaigns * Persuasion in the Four Stages of Presidential Campaigning * Machiavellianism in Political Campaigns: A Guide to Getting Elected to High Office * Campaign Decisions That Matter: Five Case Studies * Summary * Questions and Projects for Further Study Analyzing Product Advertising * Analyzing Product Advertising * What is Advertising? * The Changing Character of Advertising Campaigns * Today's Phase: Hypercommunication * Breaking With Tradition in the Phase of Hypercommunication: Anti-Ads * Misdirection in the Language of Advertising * Visual Misdirection in Product Advertising * Summary * Questions and Projects for Further Study Talking Through Differences * Persuasion in Social Conflicts * What are Social Conflicts? * Cooperation and Competition in Mixed-Motive Conflicts * Symmetrical Versus Asymmetrical Conflicts * Destructive versus Productive Conflicts * Dealing with Conflicts Productively * Doc Reardon's Negotiating Strategies * The Persuasion Dialogue * Moving to Dialogue in Interpersonal Conflicts * Case 1: A Taped Conversation about a Taped Conversation * Case 2: A Structured Conversation about Abortion * Summary * Questions and Projects for Further Study Leading Social Movements * What Are Social Movements? * Types of Social Movements * Tactics of Social Movements * Social Protests and Mass Media * Leading Social Movements: The Requirements-Problems-Strategies (RPS) Approach * Open- and Closed-Minded Movements * The Fate of Social Movements * Summary * Questions and Projects for Further Study More About Ethics * The Ethics of Faculty Advocacy in the College Classroom * Ethically Problematic Forms and Genres of Persuasion * The Mindful Society * The Ethics of Being Ethically Sensitive * Communication Activism Revisited * Summary * Questions and Projects for Further Study