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Produktbild: Critical Marketing Studies

Critical Marketing Studies

Aus der Reihe SAGE Library in Marketing

Fr. 990.00

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Herausgeber

Mark Tadajewski + weitere

Verlag

Sage Publications

Seitenzahl

1264

Maße (B/H)

15.6/23.4 cm

Sprache

Englisch

ISBN

978-1-84787-570-9

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Herausgeber

Verlag

Sage Publications

Seitenzahl

1264

Maße (B/H)

15.6/23.4 cm

Sprache

Englisch

ISBN

978-1-84787-570-9

EU-Ansprechpartner

Kolibri 360 GmbH
Ettore-Bugatti-Straße 6-14
51149 Köln
DE
produktsicherheit@kolibri360.de

Herstelleradresse

SAGE Publications
1 Oliver's Yard 55 City Road
EC1Y 1SP London
GB
orders@sagepub.co.uk

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  • Produktbild: Critical Marketing Studies
  • VOLUME I: THE DEVELOPMENT OF CRITICAL PERSPECTIVES IN MARKETING
    The Practical Domain of Marketing: The Notion of a 'Free' enterprise economy as a guise for institutionalised marketing power - R. Benton
    Marketing and Critique: Prospects and problems - R.M. Morgan
    Marketing as Technique: The influence of marketing on meanings of consumption - C. Moorman
    Social and Societal Marketing: Perspectives and limitations
    Contraceptive Social Marketing in the Third World: A case of multiple transfer - R. Luthra
    Consumer Sovereignty, Democracy and the Marketing Concept - D.F. Dixon
    Societal Marketing and Morality - A. Crane and J. Desmond
    Critical Reflections on Marketing Management
    Why Business is Bad for Consumer Research: The three bears revisited - M.B. Holbrook
    Beyond the One Dimensional Marketing Manager: The discourse of theory, practice and relevance - D. Brownlie and M. Saren
    'We Are All Customers Now...' Rhetorical Strategy and Ideological Control in Marketing Management Texts' - C. Hackley
    Producing Marketing: Towards a social-phenomenology of marketing work - P. Svensson
    Crossing Borders: Globalization as myth and charter in American transnational consumer marketing - K. Applbaum
    Critiques of the Consumer Society and Marketing
    Beyond Veblen: Rethinking consumer culture in America - J. Lears
    Critical Theory, Commodities and the Consumer Society - D. Kellner
    Counter-Culture and Consumer Society - J. Desmond, P. McDonagh and S. O'Donohoe
    Critical Theory and Marketing
    The Critical Imagination: Emanicipatory interests in consumer research - J.B. Murray and J.L. Ozanne
    Advertising and the Social Conditions of Autonomy - R.L. Lippke
    Towards a Critical Multicultural Marketing Theory - D. Burton
    Postcolonialism and Marketing - G. Jack
    VOLUME II: FURTHER THEORETICAL AND EMPIRICAL PERSPECTIVES IN CRITICAL MARKETING STUDIES
    Critical Theory and Advertising
    Critical Theory and Advertising - J. Harms and D. Kellner
    Advertising, Needs and 'Commodity Fetishism' - S. Kline and W. Leiss
    Magic in the Marketplace: An empirical test for commodity fetishism - S. Jhally, S. Kline and W. Leiss
    Fluid Signs of Commodity Fetishism: The cosmologies of Coca-Cola and Tesguino - K. Applbaum and J.M. Levi
    Commodity Fetishism and Repression: Reflections on Marx, Freud and the psychology of consumer capitalism - M. Billig
    The Panoptic Role of Advertising Agencies in the Production of Consumer Culture - C. Hackley
    Currencies of Commercial Exchange: Advertising agencies and the promotional imperative - A.M. Cronin
    Feminist Reflections on Marketing
    Feminist Thought: Implications for consumer research - J.M. Bristor and E. Fischer
    Postmodern Paralysis: The critical impasse in feminist perspectives on consumers - M. Catterall, P. Maclaran and L. Stevens
    A Feminist Poststructuralist Analysis of the Rhetoric of Marketing Relationships - E. Fischer and J. Bristor
    An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The emancipatory potential of an ecological life - S. Dobscha and J.L. Ozanne
    Market Feminism: A paradigm shift - L. Scott
    Women Outdoors: Advertising, controversy and disputing feminism in the 1990s - J. Winship
    The Agency of the Consumer
    Democracy's Third Estate: The consumer - R.S. Lynd
    Beyond Manipulation: Lillian Gilbreth's industrial psychology and the governmentality of women consumers - L. Graham
    Mobilizing the Consumer: Assembling the subject of consumption - P. Miller and N. Rose
    The Consumer as a Foucauldian 'Object of Knowledge' - A. Humphrey
    Brands: A critical perspective - A. Arvidsson
    VOLUME III: MARKETING, ETHICS AND SOCIETY: CRITICAL REFLECTIONS
    The Shaping of Consumption Choices
    The Social Construction of Consumption Patterns: Understanding macro consumption phenomena - A.F. Firat
    Accounting for Materialism in Four Cultures - G. Ger and R. Belk
    Does Cultural Capital Structure American Consumption? - D.B. Holt
    Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities - C.J. Thompson and G. Coskuner-Balli
    The Political Economy of Markets and Development: A case study of health care consumption in the State of Kerala, India - R. Varman
    Liberatory Consumption?
    Liberatory Postmodernism and the Reenchantment of Consumption - A.F. Firat and A. Venkatesh
    Consumer Resistance in a World of Advertising Clutter: The case of adbusters - J.D. Rumbo
    The Homeless in America: An examination of possessions and consumption behaviors - R.P. Hill and M. Stamey
    Freedom and Consumption: Toward conceptualizing systemic constraints for subaltern consumers in a capitalist society - R. Varman and R.M. Vikas
    Challenging Consumption Theory: Production and consumption in Central Mexico - F.A. Rothstein
    Marketing and Global Social Justice
    Marketing and Development: Macromarketing perspectives - T. Klein and R. Nason
    Consumption and Environment in a Global Economy - K. Conca
    Fair Trade Coffee and Human Rights in Guatemala - S. Lyon
    Marketing and the Hegemony of Development: Of pulp fictions and green deserts - S. Bohm and V. Brei
    The Ethics of Marketing
    A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics - C.J. Thompson
    Global Marketing Ethics: A communicative approach - A. Nill