Geschäftskunden Kundenprogramme
Vor Ort
Merkzettel Warenkorb
Produktbild: Critical Marketing Studies

Critical Marketing Studies

Fr. 990.00

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

07.05.2009

Herausgeber

Mark Tadajewski + weitere

Verlag

Sage Publications

Seitenzahl

1264

Maße (L/B/H)

23.4/15.6/1.3 cm

Gewicht

2436 g

Sprache

Englisch

ISBN

978-1-84787-570-9

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

07.05.2009

Herausgeber

Verlag

Sage Publications

Seitenzahl

1264

Maße (L/B/H)

23.4/15.6/1.3 cm

Gewicht

2436 g

Sprache

Englisch

ISBN

978-1-84787-570-9

EU-Ansprechpartner

Zeitfracht Medien GmbH
Ferdinand-Jühlke-Straße 7
99095 Erfurt
DE

Herstelleradresse

SAGE Publications
1 Oliver's Yard 55 City Road
EC1Y 1SP London
GB

Kundinnen und Kunden meinen

0 Bewertungen

Informationen zu Bewertungen

Zur Abgabe einer Bewertung ist eine Anmeldung im Konto notwendig. Die Authentizität der Bewertungen wird von uns nicht überprüft. Wir behalten uns vor, Bewertungstexte, die unseren Richtlinien widersprechen, entsprechend zu kürzen oder zu löschen.

Die Bewertungen sind nach Format, Anzahl Sterne und Datum sortiert.

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kund*innen durch Ihre Meinung

Kundinnen und Kunden meinen

0 Bewertungen filtern
  • Produktbild: Critical Marketing Studies
  • VOLUME I: THE DEVELOPMENT OF CRITICAL PERSPECTIVES IN MARKETING
    The Practical Domain of Marketing: The Notion of a ¿Free¿ enterprise economy as a guise for institutionalised marketing power - R. Benton
    Marketing and Critique: Prospects and problems - R.M. Morgan
    Marketing as Technique: The influence of marketing on meanings of consumption - C. Moorman
    Social and Societal Marketing: Perspectives and limitations
    Contraceptive Social Marketing in the Third World: A case of multiple transfer - R. Luthra
    Consumer Sovereignty, Democracy and the Marketing Concept - D.F. Dixon
    Societal Marketing and Morality - A. Crane and J. Desmond
    Critical Reflections on Marketing Management
    Why Business is Bad for Consumer Research: The three bears revisited - M.B. Holbrook
    Beyond the One Dimensional Marketing Manager: The discourse of theory, practice and relevance - D. Brownlie and M. Saren
    ¿We Are All Customers Now...¿ Rhetorical Strategy and Ideological Control in Marketing Management Texts¿ - C. Hackley
    Producing Marketing: Towards a social-phenomenology of marketing work - P. Svensson
    Crossing Borders: Globalization as myth and charter in American transnational consumer marketing - K. Applbaum
    Critiques of the Consumer Society and Marketing
    Beyond Veblen: Rethinking consumer culture in America - J. Lears
    Critical Theory, Commodities and the Consumer Society - D. Kellner
    Counter-Culture and Consumer Society - J. Desmond, P. McDonagh and S. O¿Donohoe
    Critical Theory and Marketing
    The Critical Imagination: Emanicipatory interests in consumer research - J.B. Murray and J.L. Ozanne
    Advertising and the Social Conditions of Autonomy - R.L. Lippke
    Towards a Critical Multicultural Marketing Theory - D. Burton
    Postcolonialism and Marketing - G. Jack
    VOLUME II: FURTHER THEORETICAL AND EMPIRICAL PERSPECTIVES IN CRITICAL MARKETING STUDIES
    Critical Theory and Advertising
    Critical Theory and Advertising - J. Harms and D. Kellner
    Advertising, Needs and ¿Commodity Fetishism¿ - S. Kline and W. Leiss
    Magic in the Marketplace: An empirical test for commodity fetishism - S. Jhally, S. Kline and W. Leiss
    Fluid Signs of Commodity Fetishism: The cosmologies of Coca-Cola and Tesguino - K. Applbaum and J.M. Levi
    Commodity Fetishism and Repression: Reflections on Marx, Freud and the psychology of consumer capitalism - M. Billig
    The Panoptic Role of Advertising Agencies in the Production of Consumer Culture - C. Hackley
    Currencies of Commercial Exchange: Advertising agencies and the promotional imperative - A.M. Cronin
    Feminist Reflections on Marketing
    Feminist Thought: Implications for consumer research - J.M. Bristor and E. Fischer
    Postmodern Paralysis: The critical impasse in feminist perspectives on consumers - M. Catterall, P. Maclaran and L. Stevens
    A Feminist Poststructuralist Analysis of the Rhetoric of Marketing Relationships - E. Fischer and J. Bristor
    An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The emancipatory potential of an ecological life - S. Dobscha and J.L. Ozanne
    Market Feminism: A paradigm shift - L. Scott
    Women Outdoors: Advertising, controversy and disputing feminism in the 1990s - J. Winship
    The Agency of the Consumer
    Democracy¿s Third Estate: The consumer - R.S. Lynd
    Beyond Manipulation: Lillian Gilbreth¿s industrial psychology and the governmentality of women consumers - L. Graham
    Mobilizing the Consumer: Assembling the subject of consumption - P. Miller and N. Rose
    The Consumer as a Foucauldian ¿Object of Knowledge¿ - A. Humphrey
    Brands: A critical perspective - A. Arvidsson
    VOLUME III: MARKETING, ETHICS AND SOCIETY: CRITICAL REFLECTIONS
    The Shaping of Consumption Choices
    The Social Construction of Consumption Patterns: Understanding macro consumption phenomena - A.F. Firat
    Accounting for Materialism in Four Cultures - G. Ger and R. Belk
    Does Cultural Capital Structure American Consumption? - D.B. Holt
    Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities - C.J. Thompson and G. Coskuner-Balli
    The Political Economy of Markets and Development: A case study of health care consumption in the State of Kerala, India - R. Varman
    Liberatory Consumption?
    Liberatory Postmodernism and the Reenchantment of Consumption - A.F. Firat and A. Venkatesh
    Consumer Resistance in a World of Advertising Clutter: The case of adbusters - J.D. Rumbo
    The Homeless in America: An examination of possessions and consumption behaviors - R.P. Hill and M. Stamey
    Freedom and Consumption: Toward conceptualizing systemic constraints for subaltern consumers in a capitalist society - R. Varman and R.M. Vikas
    Challenging Consumption Theory: Production and consumption in Central Mexico - F.A. Rothstein
    Marketing and Global Social Justice
    Marketing and Development: Macromarketing perspectives - T. Klein and R. Nason
    Consumption and Environment in a Global Economy - K. Conca
    Fair Trade Coffee and Human Rights in Guatemala - S. Lyon
    Marketing and the Hegemony of Development: Of pulp fictions and green deserts - S. Bohm and V. Brei
    The Ethics of Marketing
    A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics - C.J. Thompson
    Global Marketing Ethics: A communicative approach - A. Nill