The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property Developing, Managing Protecting Your Company s Intellectual Property
-
Sprache:Englisch
-
Verlag:Kogan Page
- Kogan Page Fr. 51.90 ausgewählt
- Kogan Page Ltd Fr. 86.90
-
Auflage:2. Auflage
- 2. Auflage Fr. 51.90 ausgewählt
- 3. Auflage. Fr. 83.90
Fr. 51.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
August 2009
Verlag
Kogan PageSeitenzahl
576
Maße (L/B/H)
24.9/18.1/4.3 cm
Gewicht
1332 g
Auflage
2. Auflage
Sprache
Englisch
ISBN
978-0-7494-5591-0
When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. Instead of competing on price, they will be able to identify, protect and exploit their unique features and distinctive capabilities. But in Europe, the process of commercialising IP remains fraught with difficulties, and there are major differences in the application and interpretation of IP rights in each national jurisdiction. Produced in association with the European Patent Office,The Handbook of European Intellectual Property shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical account of how businesses can put IP at the heart of their business and manage it as an asset.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung