Brilliant Copywriting How to craft the most interesting and effective copy imaginable
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Sprache:Englisch
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
10.10.2024
Verlag
Pearson StudiumSeitenzahl
180
Maße (L/B/H)
21.6/13.8/1.1 cm
Gewicht
236 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-0-273-72734-7
If youve ever struggled to craft a persuasive message that really hits the spot youll know
its harder than it looks. Wouldnt it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone
who told you how the professionals really do it? Well, thats exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to
reveal the trade secrets of top-notch practitioners. Its the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
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