Produktbild: Always a Winner

Always a Winner Finding Your Competitive Advantage in an Up and Down Economy

Fr. 51.90

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

01.08.2009

Verlag

John Wiley & Sons

Seitenzahl

240

Maße (L/B/H)

24.5/16.4/2.9 cm

Gewicht

421 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-0-470-49720-3

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

01.08.2009

Verlag

John Wiley & Sons

Seitenzahl

240

Maße (L/B/H)

24.5/16.4/2.9 cm

Gewicht

421 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-0-470-49720-3

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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Die Leseprobe wird geladen.
  • Produktbild: Always a Winner
  • About the Author xiii

    Preface xvii

    A Big-Picture View of the Always a Winner Organization 1

    Chapter 1 Why Recessions are More Dangerous than Any 10 Competitors 3

    Chapter 2 What Good to Great and Always a Winner Organizations Have in Common 5

    Chapter 3 What are the Three Steps to Becoming an Always a Winner Organization? 13

    Chapter 4 How to Strategically Manage Through the Business Cycle Seasons 21

    Step I: Becoming Your Own Economic Forecaster 33

    Chapter 5 How (and Why) the Business Cycle Cycles 35

    Chapter 6 How to Forecast the Business Cycle in Four Easy Pieces 43

    Chapter 7 Why the GDP Equation is Your Most Important Forecasting Tool 47

    Chapter 8 Why Tracking the Consumer is the Ultimate Confidence Game 55

    Chapter 9 Why Taking the Pulse of Business Investment is as Simple as ISM 61

    Chapter 10 How Falling Exports Can Flatten an Economy in a Flat World 67

    Chapter 11 Why Uncle Sam is the Spender of Last Resort 75

    Chapter 12 How Do I Fear Thee, Inflation? Let Me Count the Ways 83

    Chapter 13 Why the Bond Market is Not a Casino 89

    Chapter 14 Why Forecasting a Recession is No Bull (Market) 95

    Chapter 15 How the Corporate Earnings Calendar Literally "Guides" Your Strategy 101

    Step II: Always a Winner Strategies through the Business Cycle Seasons 107

    Chapter 16 How to Recession-Proof Your Supply Chain 109

    Chapter 17 Why Cherry Picking the Talent Pool During Recessions is Your Quality Key 117

    Chapter 18 Why Countercyclical Advertising is the Best Way to Build Brand and Market Share 125

    Chapter 19 Why Companies Often Price Their Products and Manage Credit Exactly Wrong 133

    Chapter 20 How To Not Get Run Over by the Capital Expenditures Bandwagon 143

    Chapter 21 Why You Should Buy Low and Sell High over the Stock Market Cycle 151

    Chapter 22 How to Minimize Your Capital Financing Costs over the Interest Rate Cycle 161

    Step III: Building the Always a Winner Organization 169

    Chapter 23 Why Always a Winner Organizations Always Begin with a Strong Business Cycle Management Orientation 171

    Chapter 24 How Every Executive Team Can Boost Its Economic and Financial Market Literacy 177

    Chapter 25 Why a Facilitative Structure Must Follow Your Business Cycle Management Strategy 185

    Chapter 26 Why a Supportive Organizational Culture is Essential to Always Being a Winner 191

    Chapter 27 How to Protect Your 401(k) in an Up-and-Down Stock Market 195

    Concluding Thoughts 203

    Notes 205

    Acknowledgements 211

    Index 217