Produktbild: Starting an Online Business for Dummies

Starting an Online Business for Dummies

Fr. 31.90

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

Juli 2010

Verlag

Hungry Minds

Seitenzahl

432

Maße (L/B/H)

23.3/18.9/2.4 cm

Gewicht

635 g

Auflage

6. Auflage

Sprache

Englisch

ISBN

978-0-470-60210-2

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

Juli 2010

Verlag

Hungry Minds

Seitenzahl

432

Maße (L/B/H)

23.3/18.9/2.4 cm

Gewicht

635 g

Auflage

6. Auflage

Sprache

Englisch

ISBN

978-0-470-60210-2

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Die Leseprobe wird geladen.
  • Produktbild: Starting an Online Business for Dummies
  • Introduction.

    Part I: Launching Your Online Business.

    Chapter 1: What's New: The Latest Tools and Strategies for Your Online Business.

    Chapter 2: Opening Your Own Online Business in Ten Easy Steps.

    Chapter 3: Choosing and Equipping Your New E-Business.

    Chapter 4: Selecting Your E-Commerce Host and Design Tools.

    Part II: Establishing and Organizing Your Online Business.

    Chapter 5: Organizing Your Business Presence and Attracting Customers.

    Chapter 6: Making Shopping Easy on Your E-Commerce Site.

    Chapter 7: Accepting Payments.

    Chapter 8: Providing Customer Service with a Virtual Smile.

    Chapter 9: Sourcing Worldwide for Your Business.

    Part III: Building Traffic through Social Networking and More.

    Chapter 10: Advertising and Publicity: The Basics.

    Chapter 11: Search Engine Optimization.

    Chapter 12: Selling on Craigslist, Amazon.com, and CafePress.

    Part IV: Expanding beyond Your Own Web Site.

    Chapter 13: Running a Business with Online Auctions.

    Chapter 14: Taking Advantage of Google's Tools.

    Chapter 15: Spreading the Word on Facebook, Twitter, and Blogs.

    Part V: Keeping Your Business Legal And Fiscally Responsible.

    Chapter 16: Keeping It All Legal.

    Chapter 17: Online Business Accounting Tools.

    Part VI: The Part of Tens.

    Chapter 18: Ten Must-Have Features for Your Web Site.

    Chapter 19: Ten E-Commerce Marketplaces Worth Exploring.

    Index.