Relationship Marketing: Winning and Keeping Customers
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
Mai 1998
Verlag
Elsevier LTD, OxfordSeitenzahl
320
Maße (L/B/H)
23.1/15.6/2 cm
Gewicht
472 g
Sprache
Englisch
ISBN
978-0-7506-4017-6
The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title "Relationship Marketing", presents a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic. Issues such as customer retention, employee satisfaction, supplier relations, and management of service quality are all brought together to provide an integrated approach to the development of a relationship marketing strategy. This book complements the best-selling title "Relationship Marketing", and presents a selection of some of the best writing on the subject by experts from around the world.
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