Richardson, N: Quick Start Guide to Mobile Marketing Create a Dynamic Campaign and Improve Your Competitive Advantage
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- Englisch ausgewählt
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
26.10.2010
Verlag
Kogan PageSeitenzahl
160
Maße (L/B/H)
19.8/12.9/1 cm
Gewicht
203 g
Sprache
Englisch
ISBN
978-0-7494-6098-3
A Quick Start Guide to Mobile Marketing is specifically written for people who wish to improve how their customers perceive them by tapping into the benefits of m-marketing and its links with other forms of digital marketing. It provides a quick and easy understanding of the key concepts and principles applied to social networking, such as the benefits of mobile marketing; the increasing use of mobile technology within social network sites; marketing communications as a research tool; how m-commerce can add value for customers and other micro-environmental stake holders and crucially, the future of digital marketing tools
This 'how to' guide, containing real life examples of good contemporary practice, explains how the theories and tools described work in actual business scenarios to improve customer satisfaction, form better professional relationships and increase marketing effectiveness.
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