Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
23.09.2024
Verlag
Pearson StudiumSeitenzahl
544
Maße (L/B/H)
24.6/18.9/3 cm
Gewicht
800 g
Auflage
3
Sprache
Englisch
ISBN
978-0-273-73203-7
Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.
This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy.
Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.
Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students
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