Das, M: Social and Behavioral Research and the Internet Advances in Applied Methods and Research Strategies

"This book differs from the most popular texts on survey design because its content encompasses both basic design issues and methodological and data quality issues. All of the chapters are well-written and would stand alone as articles, but complement each other well in this book format. ... Overall, I would recommend this book to both newcomers to the social sciences as an introductory text that covers all of the bases needed to design and implement a web survey and to more seasoned researchers as a handbook of best practices. This book should be part of every social scientist's collection." - Kathleen Ashenfelter, U.S. Census Bureau, in the Journal of Official Statistics "An absolutely delightful journey through the history and present of Internet surveys, this fascinating book explains how probability sampling can be implemented to produce a representative panel of respondents and describes the range of fascinating data that can then be collected from these participants. Eye tracking, biomarkers, visual layout, paradata, and measurement on sensitive topics are just a few of the themes examined by some of the world's leading survey methodologists. This book is a must-have for anyone interested in one of the most important innovations in the research world." - Jon Krosnick, Stanford University, USA "The frequency with which web surveys are used is in sharp contrast with the quality of the studies. Without a proper sampling design one cannot say anything about the population. Social and Behavioral Research and the Internet illustrates and discusses in a very clear way how web surveys can be used in a scientific way. We hope that the described approach will be taken over by many other research institutions. This would ... considerably improve social and behavioral science research." - Willem Saris, President of the European Survey Research Association