Food Product Development Maximising Success

"It is itself, a blueprint of the way product development works. is well supported by references and, indeed, the technique of taking the real key issues from such a wide spectrum of authors has given us the best of food product development. written in a style that could be used by both senior technology students, and managing directors of companies that may decide they need to understand what food product development really means! emphasises how important it is for senior management to set up a strategy for product development applicable to their area of business, and, most importantly, gain an understanding of their consumers needs. This theme runs throughout the entire publication and sets it apart from most other publications in this field. in-depth analysis of how to apply and manage modern product development systems. essential reading for any research organisation or any business that aspires to do the best it can in developing new food products., Food New ZealandAn excellent book. 380 pages in eight chapters, with an excellent index. All three authors have spent their careers in the food industry hands-on roles., Food and Beverage ReporterThe authors have based the contents of this book on their many years of experience in practicing product development (PD) in the food and pharmaceutical industries." --Food Technology