CRM in Education An interpretive field study looking at the challenges and benefits of CRM systems integration in Education
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- Englisch ausgewählt
Fr. 67.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
06.12.2010
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
108
Maße (L/B/H)
22/15/0.8 cm
Gewicht
179 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-3-8433-7125-4
Faced with widespread social, economic, technological, and cultural change, Further/Higher Education institutions need to enhance the value and effectiveness of their relationships with customers (employers, community and students). Given that such relationships are vital to helping the institutions align skills development in their curricula to wider societal needs, among other benefits such as improvement of their resources, it is necessary to have a tested template for initiating such relationships. This book explores CRM in education and CRM implementation in the UK FE sector. After introducing the concepts CRM and systems integration, it argues that CRM systems integration with legacy systems in an FE College is vital so as to support increasingly complex and strategic business focused relationships.
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