Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
30.09.2011
Herausgeber
Haghirian Parissa + weitereVerlag
World Scientific PublishingSeitenzahl
316
Maße (L/B/H)
23.5/15.7/2.2 cm
Gewicht
610 g
Sprache
Englisch
ISBN
978-981-4340-87-8
Over 11 detailed cases depict issues in entering the Japanese market, strategic issues when managing in Japan, marketing management, crisis management, cross-cultural encounters and future technologies. The sophistication and depth of these studies, along with their teaching notes, provide the basis for pragmatic analysis.
The mysticism surrounding Japanese culture seems magnified by the success of Japanese companies abroad, and the shortcomings of many MNEs that entered Japan ineffectively. Studying the empirical implications of these issues is a helpful exercise to develop more acute management reflexes in a Japanese setting.
The book's carefully laid out cases will benefit business and humanities students who are researching Japan, as well as professionals who work within this sphere.
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