Produktbild: The Economics of Counterfeit Trade

The Economics of Counterfeit Trade Governments, Consumers, Pirates and Intellectual Property Rights

Fr. 138.00

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

19.10.2010

Abbildungen

XV, 51 illus., schwarz-weiss Illustrationen

Verlag

Springer Berlin

Seitenzahl

194

Maße (L/B/H)

23.5/15.5/1.2 cm

Gewicht

330 g

Auflage

Softcover reprint of hardcover 1st ed. 2009

Sprache

Englisch

ISBN

978-3-642-09663-1

Beschreibung

Rezension

From the reviews:



"This research-based volume not only reviews the history of counterfeiting, estimates the size of the market … and lists the stakeholders who are harmed, but also documents the way consumers and company managers respond, studies enforcement and IPR organizations, explores some of the social marketing techniques that have been used to discourage the distribution and purchase of counterfeiting, and makes recommendations to producers fighting counterfeit competition. … the authors’ outline of a number of areas for future research, help make this volume an authentic winner." (Mimi Dollinger, Business Horizons, Vol. 52, May-June, 2009)

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

19.10.2010

Abbildungen

XV, 51 illus., schwarz-weiss Illustrationen

Verlag

Springer Berlin

Seitenzahl

194

Maße (L/B/H)

23.5/15.5/1.2 cm

Gewicht

330 g

Auflage

Softcover reprint of hardcover 1st ed. 2009

Sprache

Englisch

ISBN

978-3-642-09663-1

Herstelleradresse

Springer-Verlag KG
Sachsenplatz 4-6
1201 Wien
AT

Email: GPSR Kontakt

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  • Produktbild: The Economics of Counterfeit Trade
  • The Global Growth of Counterfeit Trade.- The Supply of Counterfeit Trade: The Problem Countries.- Modeling the Intellectual Property Rights Environment.- The Demand for Counterfeit Trade: Consumer Complicity.- The Use of Anti-piracy Marketing Techniques to Educate the Consumer.- Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights.- Government and Industry Led Operations to Curb Counterfeit Trade.- The Special Case of China.- Internet Piracy: The Virtual Marketplace for Counterfeit Goods.- Managerial Counterattack: Traditional and Novel Anti-counterfeiting Strategies.- The Future: Will the Piracy Paradox Persist?.