Produktbild: Typographic Design

Typographic Design Form and Communication

Fr. 71.90

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

Dezember 2011

Verlag

Wiley

Seitenzahl

368

Maße (L/B/H)

27.5/21.8/2.7 cm

Gewicht

1138 g

Auflage

5th ed.

Sprache

Englisch

ISBN

978-0-470-64821-6

Beschreibung

Rezension

". . . Typography has undergone continuous change. This book provides a concise and comprehensive overview of the fundamental information for effective typographic-design practice." (neopoprealismjournal.wetpaint.com, March 2012)

'A two column-layout provides space to cram in a huge amount of content-a comprehensive guide to type on the web.' (.net, July 2012)

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

Dezember 2011

Verlag

Wiley

Seitenzahl

368

Maße (L/B/H)

27.5/21.8/2.7 cm

Gewicht

1138 g

Auflage

5th ed.

Sprache

Englisch

ISBN

978-0-470-64821-6

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  • Produktbild: Typographic Design
  • Introduction xi

    1 The Evolution of Typography 1

    From the origins of writing to Gutenberg's invention of movable type 2

    Typography from Gutenberg to the nineteenth century 7

    The nineteenth century and the Industrial Revolution 12

    Typography in the twentieth century 18

    A new century and millennium begin 27

    2 The Anatomy of Typography 31

    Letterforms analyzed 32

    The typographic font 35

    Historical classification of typefaces 38

    Typographic measurement 42

    The type family 45

    3 Syntax and Communication 49

    Typographic syntax 50

    Typographic space 60

    Visual hierarchy 64

    ABA form 70

    4 Legibility 75

    Distinguishing characteristics of letters 76

    The nature of words 78

    Capital and lowercase letters 79

    Interletter and interword spacing 79

    Type size, line length, and interline spacing 80

    Weight 81

    Character width 81

    Italics 81

    Legibility and color 82

    Justified and unjustified typography 85

    Paragraphs and indentions 85

    Legibility and electronic page design 87

    Typographic details 88

    5 The Typographic Grid 91

    Background 92

    Structure and space 92

    Proportion 94

    Single column grids 97

    Multi-column grids 100

    Modular grids 105

    Improvisational structures 110

    6 The Typographic Message 111

    A multidimensional language 112

    Verbal/visual equations 115

    Function and expression 121

    7 Typographic Technology 125

    Hand composition 126

    Linotype 127

    Monotype 128

    Ludlow 129

    Phototypesetting 130

    Digital typesetting 132

    Electronic page design 134

    8 Typography on Screen 139

    Rendering type on screen 140

    Selecting typefaces 143

    Legibility factors for on-screen typography 146

    Programming for Web design 148

    Structuring Web pages 150

    Case studies in Web design 152

    9 Case Studies in Typographic Design 161

    Integrating type and image in poster design 162

    The U.S. National Park Service Unigrid System 166

    Book design: VAS: An Opera in Flatland 169

    Typographic film titles 173

    Buenos Aires Underground (Subte) 176

    Information design: Metropolitan World Atlas 180 A typographic program for the 17th Street Farmers' Market 184

    10 Typographic Design Education 187

    Generation of a typographic sign

    from a gestural mark 188

    Letter/digit configurations 189

    Urban letterform studies 189

    Inventing sign systems 190

    Letterform analysis 190

    Flowering typography 191

    Sequential typographic forms in space 191

    Visual organization and grid structures 192

    Introduction to systems design 193

    Designing with a single letter 194

    Typography and image transformations 194

    Experimental compositions with found typography 195

    Syntactic explorations using onomatopoeic terms 196

    Type chronology booklet 197

    Expressive typography: form amplifies message 198

    Computer improvisation and manipulation 198

    Observing systems in our surroundings 199

    Interpretive typography: exploring legibility and impact 200

    Symphony poster series 200

    Information design: changing typographic parameters 201

    Typographic cubes 202

    Calendar typography 202

    Unity of form and communication 203

    Typeface history posters 204

    Visual identity program 204

    Type in Motion 205

    Blending Latin and non-Latin typographic forms 205

    Type and image in the third dimension 206

    Comparative relationships: type and image 207

    Directional poster: from your house to the university 208

    Graphic-design history posters and booklet 209

    Animated Web site flash pages 210

    Typezine: my favorite typeface 211

    Type history posters 211

    Typeface design: mind/machine 212

    Experimental typographic system 213

    Banknote design 214

    Type as metaphor 215

    Form and counterform, scale and proportion: "Ne var, ne yok?" 216

    11 Typographic Design Process 217

    A traditional model 218

    Processing typographic form and ideas 219

    Typographic process case studies 225

    Experimental typographic transformation 230

    Now Projector: Design as Projection 238

    Typographic book covers 245

    12 Type Specimens 251

    Old Style 253

    Adobe Garamond 254

    Adobe Minion Display Regular 260

    Additional Old Style fonts 266

    Sans serif 269

    Univers 55 270

    Meta Normal 276

    Futura Book 282

    Additional Sans Serif fonts 288

    Transitional 291

    Baskerville Regular 292

    Georgia 298

    Additional Transitional fonts 304

    Modern 307

    Bauer Bodoni Regular 308

    Additional Modern fonts 314

    Egyptian 317

    Serifa Roman 318

    Archer 324

    Additional Egyptian fonts 330

    Selected Decorative fonts 332

    A chronology of typeface designs 334

    Glossary 336

    Bibliography 346

    Picture Credits 348

    Index 352