The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas
-
- Englisch ausgewählt
Fr. 232.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
Oktober 1999
Verlag
Routledge Chapman HallSeitenzahl
601
Maße (L/B/H)
24.7/19.1/3.3 cm
Gewicht
1179 g
Auflage
2. Auflage
Sprache
Englisch
ISBN
978-0-7506-4346-7
"The CIM Handbook of Export Marketing" is a substantial practical guide to the problems faced by those in the field of international marketing. Readers will welcome the very hands-on approach the author uses to emphasize the practical problems faced by exporting companies when they set up overseas. In a concise, informative and practical style, this handbook urges export marketers to be pro-active seeking foreign markets for additional sales opportunities. The book will assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role. It will enable non-specialist senior executives to feel competent in discussions with colleagues and subordinates who have export responsibilities. The "CIM Handbook of Export Marketing" offers: logical and practical explanation of export market management stages; case studies; bullet point lists; and, checklists at chapter ends. Endorsed by the CIM Essential handbook for all involved in the field of international marketing, it is full of case studies, bullet point lists and checklists.
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