Loyalty Scheme Enrolment And Privacy Issues Influences On Consumer Enrolment In Loyalty Schemes And The Impact Of Privacy Concerns In Enrolment
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- Englisch ausgewählt
Fr. 105.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
25.06.2012
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
236
Maße (L/B/H)
22/15/1.5 cm
Gewicht
369 g
Sprache
Englisch
ISBN
978-3-659-00189-5
The use of loyalty schemes by businesses has become widespread today and this popularity has been accompanied by considerable enrolment in loyalty schemes by consumers. Though the assumption that economic rewards are the foremost influence on enrolment in schemes may be true, it is imperative to investigate from a broad perspective the influences on loyalty scheme enrolment. While some influences may drive enrolment in schemes, the danger of potential loss of privacy associated with loyalty schemes could also have a negative influence on enrolment. This study investigates from a consumer perspective, drivers of enrolment in loyalty schemes and the impact of the danger of privacy loss in enrolment decisions. This study observes that aside economic rewards, scheme design features and self-selection are two other factors that have significant influence in scheme enrolment. Moreover, contrary to assertions in the literature, the perceived risk of loss of privacy appears to have minor impact on enrolment decisions.
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