• Produktbild: Protecting Your Intellectual Property Rights
  • Produktbild: Protecting Your Intellectual Property Rights

Protecting Your Intellectual Property Rights Understanding the Role of Management, Governments, Consumers and Pirates

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

06.12.2012

Verlag

Springer Us

Seitenzahl

230

Maße (L/B/H)

24.1/16/1.9 cm

Gewicht

541 g

Auflage

2013

Sprache

Englisch

ISBN

978-1-4614-5567-7

Beschreibung

Rezension

"Authoritative, timely, and thought-provoking, Chaudhry and Zimmerman did it again. If you are interested in the latest developments in IPR around the world, you need to arm yourself with the insights contained in this immensely useful book." - Mike W. Peng, Jindal Chair of Global Strategy, University of Texas at Dallas and author of Global Business, Global Strategy, and GLOBAL

"Chaudhry and Zimmerman's work is comprehensive and research-based, but very accessible to the reader. This book will be of interest to lawyers, as well as corporate managers, seeking to understand the dynamics of the illicit trade in consumer goods." - Tom Snelling, Partner, Freshfields Bruckhaus Deringer LLP

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

06.12.2012

Verlag

Springer Us

Seitenzahl

230

Maße (L/B/H)

24.1/16/1.9 cm

Gewicht

541 g

Auflage

2013

Sprache

Englisch

ISBN

978-1-4614-5567-7

Herstelleradresse

Springer-Verlag KG
Sachsenplatz 4-6
1201 Wien
AT

Email: GPSR Kontakt

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  • Produktbild: Protecting Your Intellectual Property Rights
  • Produktbild: Protecting Your Intellectual Property Rights
  • Dedication.- Acknowledgments.- Preface.- Introduction.- The global growth of counterfeit trade.- The supply of counterfeit trade: the problem countries.- Modeling the intellectual property rights environment.- The demand for counterfeit trade: consumer complicity.- The use of anti-piracy marketing techniques to educate the consumer.- Changing Trade Policy:  The EU and US Bolster Protection of Intellectual Property Rights.- Government and Industry Led Operations to Curb Counterfeit Trade.- The special case of China.- Internet Piracy: The Virtual Marketplace for Counterfeit Goods.- Managerial counterattack: traditional and novel anti-counterfeiting strategies.- The future: will the piracy paradox persist?.- References.