Produktbild: Start-Up Guide for the Technopreneur

Start-Up Guide for the Technopreneur Financial Planning, Decision Making and Negotiating from Incubation to Exit. + Website

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

19.02.2013

Verlag

John Wiley & Sons Inc

Seitenzahl

220

Maße (L/B/H)

23.5/15.7/2.1 cm

Gewicht

576 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-51847-2

Beschreibung

Zitat

"The book should be an eye-opener for aspiring and new technology entrepreneurs and can help you navigate the dangerous waters known as venture capital. Even better, Shelters has over fifteen years of entrepreneurial experience as a founder, co-founder as well as an advisor to numerous United States-based and Asia-based startups." --YoungUpstarts.com

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

19.02.2013

Verlag

John Wiley & Sons Inc

Seitenzahl

220

Maße (L/B/H)

23.5/15.7/2.1 cm

Gewicht

576 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-51847-2

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Start-Up Guide for the Technopreneur
  • Preface xiii

    Acknowledgments xvii

    CHAPTER 1 Finance for Start-Ups 101 1

    Fundraising Stages 1

    Prefunding Period 2

    Seed Funding Stage 3

    Series A Funding Stage 3

    Series B Funding Stage 5

    Risk/Return 5

    Types of Funding 7

    Private Equity 7

    Debt Funding 8

    Alternative Types of Funding 9

    Public Funding 12

    Incubator/Accelerator Programs 13

    Capital Structure 13

    Intellectual Property 17

    Valuation 19

    Asset-Based Valuation Models 20

    Pro Forma-Based Valuation Models 20

    Comparable-Based Valuation Models 21

    Strategic-Based Valuation 22

    Exit Strategy 23

    Summary 24

    CHAPTER 2 Know Your Investors 27

    KYI #1: Their Primary Objective Is to Make Money 27

    KYI #2: There Are Many Types of Investors, Each with Different Expectations and Capabilities 30

    Types of Investors 30

    Investment Criteria 35

    KYI #3: Prospective Investors Are Looking for Success Traits 37

    Skin in the Game 38

    Innovation 39

    Defined Target Market 39

    Value Proposition 40

    Commercial Viability 41

    Risk Mitigation Factors 42

    Burn Rates 43

    Strength of Management 43

    Use of Funds 44

    Traction 45

    KYI #4: Money Is Not Enough 47

    Know the Space 48

    Nonfinancial Advantages 49

    Alignment of Interests 49

    Issues of Control 51

    Summary 56

    CHAPTER 3 Business Planning from a Strategic Financial Perspective 57

    Value of a Business Plan 57

    Composition of a Business Plan 59

    Executive Summary 60

    Defined Problem and Solution 61

    Product/Service 63

    Value Proposition 63

    Marketing Plan 65

    Management Team 72

    Strategic Partners 74

    Operational and Expansion Plan 76

    Company Objectives 78

    Current Positioning and Traction 80

    Risk Factors 81

    Financials 84

    Exit Strategy 90

    Business Plan Customization 91

    Marketing Plan 91

    Operational and Expansion Plan 92

    Company Objectives 92

    Financials 93

    Exit Strategy 93

    Business Plan Rudiments 94

    Summary 95

    CHAPTER 4 Financial Planning for Maximizing Returns 97

    Importance of Having a Financial Plan 98

    Assistance in Overall Business Planning 99

    Ensuring the Health and Integrity of Capital Structure 101

    Determining Sufficient Funding Amounts 101

    Securing Funding in a Timely Manner 102

    Securing Funds on the Most Favorable Terms 104

    Determining Appropriate Responses to New Challenges and Opportunities 104

    Instilling Discipline and Maintain Focus 105

    Maximizing ROI upon Execution of Exit Strategy 106

    Formulating a Financial Strategy 106

    Financial Objectives 108

    FREE 108

    FREE Measurement Tools 109

    Financial Plan Composition 120

    Rules of Thumb 121

    Summary 122

    CHAPTER 5 Successful Fundraising 125

    Planning Funding Presentations 125

    Prospectus Materials 127

    Executive Summary 127

    Business Plan 127

    Funding Proposal 128

    Private Placement Memorandum 129

    Shareholder Letter 130

    Technology Brief 131

    Demonstrations 131

    Market Trends and Research Report 131

    Other Miscellaneous Prospectus Materials 132

    Different Types of Presentations 133

    Elevator Pitch 134

    Lobby (PowerPoint) Pitch 135

    Conference Room Pitch (Formal Presentation) 135

    Summary 140

    CHAPTER 6 Becoming a Formidable Negotiator 143

    Prenegotiations 144

    Letter of Intent 144

    Nondisclosure Agreement 144

    KYI Research and Inquiries 145

    Leverage 146

    Negotiating Capital 149

    Due Diligence 149

    Due Diligence Checklist 149

    Due Diligence Response 149

    Actual Negotiations 150

    Term Sheet 150

    Negotiation Approaches 150

    Best Practices and Tactics 151

    Points of Negotiation (Terms) 153

    Have a Negotiating Plan 168

    Concluding Negotiations 174

    Successful Conclusion of Negotiations 174

    Unsuccessful Conclusion to Negotiations 174

    Negotiation Postmortem 175

    Summary 175

    CHAPTER 7 Establishing an Investment-Grade Organization 179

    Corporate Governance 180

    Attributes 180

    Benefits of Good Corporate Governance 181

    Corporate Governance Best Practices 182

    Corporate Governance Structures 182

    Ethical Behaviors 189

    Stakeholder Relations 194

    Summary 199

    CHAPTER 8 Financial Decision Making for Optimal Performance 201

    Financial Decision-Making Process 202

    Practicing Sound Corporate Governance 202

    Understanding Existing and Potential Decision-Making Dynamics 203

    Managing Financial Expectations 206

    Financial Decision-Making Structures 208

    Establishing Appropriate Decision-Making Bodies and Procedures 209

    Allocating Decision-Making Authority and Responsibilities 212

    Placing Individual Decision Makers on Appropriate Decision-Making Bodies 216

    Financial Decision Making in Practice 219

    Strategic Financial Planning/Fundraising 219

    Budgeting 221

    Operational (Day-to-Day) Financial Decision Making 222

    Financial Dealings with External Parties 224

    Exiting 228

    Summary 232

    Afterword 235

    APPENDIX A Sample Financial Plan 237

    APPENDIX B Sample Funding Proposal 241

    APPENDIX C Dictums of Entrepreneurial Finance 245

    Glossary 251

    About the Author 271

    About the Website 273

    Index 275