Cincotta, S: Behind the Shutter The Digital Wedding Photographer's Guide to Financial Success
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- Englisch ausgewählt
Fr. 76.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
01.09.2012
Verlag
Amherst MediaSeitenzahl
160
Maße (L/B/H)
24.9/18.8/1 cm
Gewicht
440 g
Sprache
Englisch
ISBN
978-1-60895-565-7
Written primarily for wedding photographers, this manual and DVD set starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Advances in technology, changes in client’s communication methods, and ripples in the economy can all challenge a photographer, but those who follow this plan will be poised to weather the vagaries of the marketplace and achieve long-term success. The innovative format of the included enhanced audiobook is designed to present information in a way that maximizes the viewer’s experience and retention. Audio narration and a carefully timed progression of step-by-step photos demonstrate the principles of photography in an effective and seamless way that makes it easy for the viewer to understand and internalize the information.
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