Designing Identities for "Green" Industries A proposal for a standard process when designing green corporate identities
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- Englisch ausgewählt
Fr. 67.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
27.09.2012
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
116
Maße (L/B/H)
22/15/0.8 cm
Gewicht
191 g
Sprache
Englisch
ISBN
978-3-659-25572-4
There has been resurgence in the social significance of sustainability with the recent concerns of global warming, although sustainability is not a new idea. Environmental concerns began on a national level in 1970, but it is again a 'hot' topic, and businesses want the appearance of being ecologically friendly. It has become fashionable to be "green" or to give the appearance of being "green." A visual identity does more than represent a company, product, or service; they trigger emotions, create desires and forge communities. Logos communicate a corporation's visual identity on a qualitative level in order to improve the image of the company. This study utilizes Psychology, branding, and explorations of logos-both style and classification-to create a proposal for a standard process when designing "green" corporate identities.
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