Turner, L: Industrial Collaboration with Japan
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- Hardcover
- Taschenbuch ausgewählt
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Sprache:Englisch
Fr. 82.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
15.02.2013
Verlag
Taylor & FrancisSeitenzahl
144
Maße (L/B)
23.4/15.6 cm
Gewicht
270 g
Sprache
Englisch
ISBN
978-0-415-84505-2
This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself.
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