Act Like It's Your Business Branding and Marketing Strategies for Actors
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- Hardcover
- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
Fr. 62.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
18.07.2013
Abbildungen
4 b/w illustrations 8 b/w photos 5 textboxes
Verlag
Scarecrow PressSeitenzahl
264
Maße (L/B/H)
22.9/15.2/1.4 cm
Gewicht
390 g
Sprache
Englisch
ISBN
978-0-8108-9159-3
In Act Like It’s Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process—from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. The book also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs, as well as provides insight and guidance on how to approach agents, auditions, and casting directors. Structured logically and step-by-step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
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