Griffiths, M: Consumers and Individuals in China Standing Out, Fitting In

"What is most pleasing is the sense that Griffiths really knows what he's talking about. Living in Anshan for several years conducting field research, he evidently engaged in local life in a real grassroots manner. Too often talk of "Chinese consumers" has referred to the high-end, high net-worth end of the market, omitting the lives and cultures of the 99%. Griffiths' book however sets itself squarely within the migrant workers, low-scale entrepreneurs, farmers and former factory workers of Anshan." - Michael Cormack, managing editor of Agenda magazine; Agenda February 2013.