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Produktbild: Hospitality and Tourism

Hospitality and Tourism Synergizing Creativity and Innovation in Research

Fr. 373.00

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

18.11.2013

Herausgeber

Sumarjan Norzuwana + weitere

Verlag

Taylor & Francis

Seitenzahl

636

Maße (L/B/H)

18.4/25.3/3.7 cm

Gewicht

1340 g

Sprache

Englisch

ISBN

978-1-138-00151-0

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

18.11.2013

Herausgeber

Verlag

Taylor & Francis

Seitenzahl

636

Maße (L/B/H)

18.4/25.3/3.7 cm

Gewicht

1340 g

Sprache

Englisch

ISBN

978-1-138-00151-0

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  • Produktbild: Hospitality and Tourism
  • Hospitality and tourism management Sustainable approach of fishing tourism in Kenyir Lake M.A. Alias, N.A. Ahmad, M.A. Ahmad & F.H. Muhammad Safri An overview of Yield Management practices among the front office employees in five-star hotels D.A.A. Mohd Asri & N. Sumarjan Work motivation and job satisfaction of middle level management at five-star hotels in Kuala Lumpur M.F. NurDalila, S.M. Radzi & Z. Othman Corporate Social Responsibility (CSR) activities, brand image and hotel guest retention N.Z. Othman & M.A. Hemdi Strategies of travel agency in facing disintermediation N.A.A. Nik Hashim, M.N.I. Ismail, Z. Awang & F.H. Muhammad Safri Responsible tourism: Linking perceived benefits and practices in Pangkor Island M.D. Darson, M.F. Wahab, E.R. Kassim & M.H. Hanafiah Langkawi Island as a tourist friendly destination A.Q. Abd Jalil, A.A. Azdel, F.I. Basri & M.I. Mustapha Tourists' perceptions toward the authenticity or unique features of Melaka traditional Malay houses as cultural heritage tourism product M.A. Ismail, F.I. Basri, N.A.A. Nik Hashim & A.A. Abd Majid Service delay of cook to order food: How do Malaysia Gerai customers react? N. Zainol, A.R. Ahmad Rozali, S.B. Usman & M.S. Mohd Zahari The influence of career path elements and mentoring towards women employability in the Iran tourism industry S. Simin, A. Zainal & N.H. Nazlan The Malay garden design concept opportunity to be developed as the tourism product A.Z. Zakaria, I.H. Salleh & M.S. Abd Rashid Knowledge and business strategy model S.K.A. Nordin, S.M. Radzi, H. Ismail & N. Ahmad Quality work life and occupational stress in hotel industry M. Azinuddin & A. Zainal Creating risk management awareness in Park Guiding-a case study of Bako National Park, Sarawak, Malaysia N. Putit, M.K.Y. Chan & H. Hanan The effects of POS, PSS, and OC on intention to leave in casual dining restaurants in Klang Valley area N.M. Nashuki, H. Ghazali & M. Othman Customer perception towards service quality of fast food restaurants in Klang Valley H. Rasidah & Z. Bohari Revealing the power of Appreciative Inquiry approach for rural tourism research R. Che Aziz, M. Abdul, Y. Abd Aziz & A. Abdul Rahman Training transfer: The interaction of changed behavior and co-worker support on job performance F. Mohd Shariff, A. Zainal & R. Hashim Quality of work life among hotel executives in Malaysia I.M. Ghazali, S.M. Radzi, M.O.R.A. Patah & R.A. Aziz Restaurant patrons' satisfaction towards interaction quality of front-of-the-house employees N.T. Jamaludin, S.N.A. Ayob, K.N. Sabri & Z. Mohi Customer acceptance and satisfaction towards foreign workers' service quality in casual dining restaurant A.A. Sukur, A.L. Mohd Rasdi & A.S. Sukur Local community outlook on tourism development in Tioman Island M.H. Hanafiah, S.A. Abas, M.R. Jamaluddin & M.I. Zulkifly The perception of minimum wage towards employee job satisfaction N.A. Talib, N.A. Ahmad, A.A. Azdel & M.S.Y. Kamaruddin Tourist information center service quality: A case of Malaysia Tourism Centre (MaTiC) M.I. Izham, N. Baba & M.H. Hanafiah Hospitality and tourism marketing Uptown night market and tourists' satisfaction N. Kamaruddin & M.F.S. Bakhtiar Craft souvenirs: Perceived authenticity and tourist purchase behaviour F.I. Basri & M.F.S. Bakhtiar Shopping mall attractiveness: Factors affecting consumer decision towards visitation Z. Awang, N. Aminudin, N.A.A. Nik Hashim & N.A. Mustapha Destination attractiveness of a theme park: A case study in Malaysia M.A. Ahmad, M.R. Jamaluddin, M.A. Alias & A.Q. Abd Jalil Tourist perception on homestay programme: A case of Kuala Medang homestay M.F. Ahmad, F.S. Chang, E.R. Kassim & A. Husin The relationship between experiential marketing and tourists' satisfaction on Kelantan food H.N. Syahida & A. Zainal Tourist perception on island tourism: A case of Tunku Abdul Rahman Marine Parks E.R. Kassim, S.A. Jamal, M.F. Ahmad & M.D. Darson The impact of food quality and its attributes on customer satisfaction at Malay restaurants M.A.A. Bashir, H.F. Ariffin, N. Baba & S. Mantihal The relationship between perceived service performance and customer satisfaction in Malay upscale restaurants in Kuala Lumpur, Malaysia A.R.M. Nazri & A. Zainal Destination attractiveness of outlet mall in Malaysia N.S. Shamsudin, M.R. Jamaluddin, N.A. Ahmad & M.D. Darson Service quality dimension of low cost airline in Malaysia M.I. Mustapha, A.Q. Abd Jalil, F.I. Basri & Z. Mohi Destination attributes, tourist satisfaction and behavioral intentions toward Penang F.H. Muhammad Safri, H. Ismail, M.A. Alias & N.A.A. Nik Hashim The effects of place, performance and personality (3P's) Pull Factor of screen tourism and viewers' travel intention N. Abd Hadi Khan, N. Sumarjan, M.F. Hassan & M.A. Ahmad Assessing Customer-Based Brand Equity theory of repurchase intention in the family restaurant M.A. Abdul Majid & C. Tamby Chik The effects of brand personality dimensions on customer satisfaction in Kuala Lumpur hotels N.A. Zaireen, M. Sulaiman & Z. Mohi Destination image of Perak: Perspective and loyalty among Singaporean tourists A.M.F. Wahab, M.D. Darson, M.H. Zamri & L.K. Lim The influence of food neophilia and neophobia towards tourists consumption of Malay food in Malaysia M.N. Mohd Hafiz, A. Zainal, Z. Ahmad Nizan & I. Shahariah Examining perceived value and tourists' satisfaction on Penang delicacies Y. Atikahambar, A. Zainal, Z. Ahmad Nizan, A. Nor'Aini & M.K. Zain An investigation of customers' satisfaction as a mediating variable between online discount programs and customers' behavioral intentions A.H. Abdullah & N. Sumarjan Hotel customer-based experience, brand image and loyalty in Iran H. Robabeh Sadat & A. Zainal A preliminary study on the benefits of loyalty programs in Malaysian city hotels J. Anuar, N. Sumarjan & S.M. Radzi Psychological determinants of food neophobia and young culinarians M.A. Ibrahim, R. Ahmad, M.S. Mohd Zahari & F.A. Hanan Factors attracting Malaysian Heritage Food (HF) consumption amongst international tourists in Malaysia S.R. Omar & M.S. Ab Karim Guest purchase intention on hotel Room Internet Services R. Salleh, N.H.C. Ahmat, S.M. Radzi & W.N.B. Wan Kamarudin Hotel customer loyalty antecedents and behavioral loyalty A.A. Azdel, N.N. Azizan, M.F.S. Bakhtiar & N.A. Ahmad The influence of reward criteria towards the effectiveness of loyalty program in Kopitiam restaurant Z.N. Nadiah, S.A. Talib & M.F. Mohd Faiz Customer purchase intention towards organic foods M.S.M. Nur Hidayat & M.S. Fadzilah The effect of brand image on purchase intention mediates by use experience towards Furama hotel P.S. Jalal, N.A. Ishak, Z. Mohi & N.S. Shariffuddin The attractiveness of loyalty program attributes towards customers' intention to join hotel loyalty program membership H. Nurhaizura & R.B. Ningkan Analysis on the effect of servicescape toward customer satisfaction: A case study at Dataran Cendekia cafe UiTM Shah Alam N.A. Abdul, N.S. Karjanto, R.P.S. Raja Abdullah & N.A. Baba Customer satisfaction and repurchase intention towards Darul Rahmat Chicken in Shah Alam R. Muhammad & S. Amirrah Ready to eat food attributes and consumer purchase intention towards 7-Eleven convenience foods K.N. Sabri, N.N. Johari, N. Baba & R.P.S. Raja Abdullah Factors influencing international tourists' food preference towards Malaysian local food H. Selamat & F.A. Hanan Investigating the market potential for processed banana snack product: Consumer acceptance level on banana chip in Malaysia M.A. Tokijan & M.Z. Hasni Guest perception on service quality among front office personnel S.H.S. Mohamad Khairizam, M.A. Hafiy Azmi & N.H.C. Ahmat Advertising effects toward the consumer purchase behaviour on the SMEs product A.D. Aminuddin, M.S.Y. Kamaruddin & N.H. Zainul Consumer perceptions of quality of food at night market N.F. Ramlan Tangible benefits of green branding M.R. Jamaluddin, H. Hamzah & N.H. Maskor Iranian restaurant business in Malaysia: Diagnosing operators' views A.H. Raeis, M.S. Mohd Zahari, M.A. Hemdi & M.Z. Suhaimi Current trends in hospitality & tourism Perceived importance: Last chance tourism in Malaysia N.A. Ahmad, I.M. Azman, M.D. Darson & N.S. Shamsudin Perception of international tourists on sex tourism in Malaysia N.E. Zainal, M.S.Y. Kamaruddin, M.F.S. Bakhtiar & N.A. Ahmad Common acceptable cuisine and national food identity M.Z. Suhaimi, M.S. Mohd Zahari, Z. Othman & M.A. Hemdi Educational value of dark tourism: Tour operators perceived importance and action behavior S.N.S. Syed Mahbob, M.S. Mohd Zahari, Z. Zainuddin & M.Z. Suhaimi Acculturation of international students on Malay food acceptance S.N. Amira & A. Zainal The impact of tourism towards the culture practice of indigenous people N.A. Azhar Ismail, S.S.M. Mohamed Razak & M.A. Ismail The level of youth tourist satisfaction towards domestic tourism product S.A. Jamal, N. Kamaruddin, S. Aliyas & N.A.A. Nik Hashim Malaysia as a wedding destination: Perception and destination characteristics M.H. Zamri, M.D. Darson, M.F. Wahab & L.K. Lim Indigenous peoples and their foods: A valuable contribution to tourism destination development-evidence from Lijiang, China M. Gibson & C. Tang Molecular gastronomy movement and application in food F. Faat & A. Zainal The adaptations of Malay food knowledge among Malay generations in Kuala Lumpur, Malaysia M.S. Mohd Sharif, M.S. Mohd Zahari, N. Mohd Nor & H. Mohd Salleh Food beliefs and practices among Malay women in postpartum period M.S.Y. Kamaruddin, M.S.M. Zahari, R. Muhammad, A.F. Amir & A.A. Azdel Food heritage and nation food identity formation A.M. Ramli, M.S. Mohd Zahari, N. Ishak & M.S. Mohd Sharif The sport tourism perceived impacts: A sub-urban host community perspective S.A. Syed Omor Junid, N. Aminudin & N.A. Mustapha Pork free restaurants in Malaysia: Issue of halal and muslim customer patronization M.I. Haroun, M.S. Mohd Zahari, M.A. Hemdi & M.I. Zulkifly Spa and wellness industry challenges: The perspectives of industry provider S. Rasid & I. Azman 1Malaysia menu: Issues on food quality attributes toward customer satisfaction I. Muhamad Shah Kamal, A.T. Salim, M.A. Sperico & F. Sulaiman Resettlement effect on Penan's food and foodways M.S.Y. Kamaruddin, M.A. Sperico, F. Sulaiman & M.S. Kamal The differences of food consumption and practices during confinement between urban and rural Malay women S.A. Yusof, S. Zulkifli, S.S.H. Shaidan & M.S.Y. Kamaruddin Chinese cooking methods terminologies: Understanding and usage among young Chinese culinarians K. Mohamad Abdullah, M.S. Mohd Zahari, R. Muhammad & M.A. Hemdi Technology, advancement and innovation in hospitality and tourism Assessing consumer behavior from a main website of tourism product M. Mohamed Razak, N. Aminudin, A.F. Amir & M.A. Ismail Hotel internet marketing channels and purchase decision A.M. Amrahi, S.M. Radzi & S.K.A. Nordin The mediating role of brand image and awareness towards smart card usage in restaurants S. Zurena @ Rena, M.S. Mohd Zahari & O. Ida Rosmini A conceptual model for IT and website adoption in the tourism industry S. Salavati, N.H. Hashim, N. Khani & M. Bahrami Express marketing of tourism destinations using Instagram in social media networking H. Hanan & N. Putit A pilot study on effects of e-commerce and internet technology acceptance on tourist satisfaction in Malaysia T. Sajjad, A. Zainal & S.M. Radzi Electronic word-of-mouth, trust and purchase decisions in five-star hotels R.N. Ningkan, H. Hashim & H. Ismail Five-star hotel in-room entertainments: The relationship of technology readiness index, perceived ease of use and perceived usefulness F.H. Ramly & A.A. Azdel Motivational function and online community participation towards brand commitment: A case of Grand Blue Wave hotel Shah Alam N.S. Shariffuddin, N.A. Ahmad, N.A. Ishak & P.S. Jalal Food review (blog) and customer purchase intention behaviour: A case study on Friedchillies website A. Zaileen Elina, W.I. Wan Ruzanna & A. Roslina Customer satisfaction and repurchase intention towards Darul Rahmat chicken R. Muhammad & S.A. Othman Green hospitality and tourism Consumers' awareness towards restaurant green practices and its influence on behavioural intentions A.L. Mohd Rasdi, F.S.C. Abdullah, A.A. Sukur & M.M. Razak Scuba divers' underwater responsible behavior: A comparison of divers' specialization S.Z.Z. Abidin, N. Salim & M. Badaruddin A snapshot of environmental strategies in hotels: Locals' perspective in Malaysia M.F.S. Bakhtiar, A.A. Azdel, M.S.Y. Kamaruddin & S.A. Talib Food service and food safety Knowledge, attitude and food safety practices among the food handlers: A case of Kota Kinabalu, Sabah, Malaysia M. Sylvester, P.S. Toh & M.A.A. Bashir Food related activities and Malaysian tour operators N. Mohd Yusoff, M.S. Mohd Zahari, M.Z. Kutut & H.A. Hadi Perceived leadership effectiveness on food handlers' spiritual intelligence in food service business M. Saad, P.S. Toh, M.A. Mohamed Adil & S.K. Ab Manan Sensorial properties of spent hen chicken thigh marinated with nano and non-nanostructured Zingiber officinale Rosc (ginger) rhizome powder N. Abdullah, N. Abdullah & M.R. Mahmood Impact of nutritional information on menu towards food intake M.F. Mohd Faiz, S.A. Talib & Z.N. Nadiah Factors influencing students in pursuing tourism courses: A case of Management and Science University (MSU) S. Azaddin Assessment of food safety knowledge, attitudes and practices among food handler at childcare centre Z.T. Muhamud & C. Tamby Chik Food hygiene knowledge and attitude amongst food handlers toward safe food practices in school canteens A. Ena Arzairina, R.S. Raja Saidah & A.A. Saidatul Afzan Food handlers' attitude towards practicing safe food handling in kopitiam restaurants 559 W.H.W. Bujang, F. Ahmad Fauzi, N. Baba & N. Sumarjan Relevant areas in hospitality and tourism Assessing Knowledge, Attitude and Practice (KAP) on food safety among food handlers in Universiti Teknologi Mara (UiTM), Shah Alam M.I. Zulkifly, M.M. Salleh, M.H. Mohd Hanafiah & M.R. Jamaluddin The effects of tourist motivation as antecedents on revisiting heritage destination Z.M. Rani & N. Othman Hospitality sponsorship program: Consumer involvement and product awareness M.A. Hadi, S.A. Jamal & H.A. Hadi The role of tourism in the rural area development A. Daneshvarinasab, M. Mohd Dali & H. Zeinizadeh A study of food festival loyalty Z. Mohi, J.H.C. Wu & J.W.C. Wong The Quality of College Life (QCL) among hotel & catering students in Malaysian polytechnics A. Ismail & S.M. Radzi Community participation toward states tourism development: A case of Melaka Baba Nyonya and Portuguese minority N.S. Mior Shariffuddin & M.S. Mohd Zahari Residents' perceived social impacts and desire to support Kenyir Lake International Triathlon event in Terengganu S.K.B. Mohd Supar The influence of graduate attributes towards their employability: A case in the Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM) E.S. Mohd Salleh & M.F.S. Bakhtiar Culinary arts students' readiness towards the blended learning activities U.A. Khalid, A. Ismail, W.S.N.A. Ab Aziz, A.A. Azdel & M.S.Y. Kamaruddin Author index