Summary: Ben & Jerry's: The Inside Scoop - Fred "Chico" Lager How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
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- Taschenbuch
- eBook ausgewählt
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Form:Einzelkauf Download
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Sprache:Englisch
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Verlag:Primento Digital
Fr. 7.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
15.02.2013
Verlag
Primento DigitalSeitenzahl
10 (Printausgabe)
Dateigröße
595 KB
Sprache
Englisch
EAN
9782806235312
This work offers a summary of the book "BEN & JERRY'S: THE INSIDE SCOOP, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor" by Fred "Chico" Lager.
Fred "Chico" Lager is a former CEO of the Ben & Jerry's ice cream company. He joined the company in 1982, and together with Ben Cohen and Jerry Greenfield, he built this successful company.
In Ben & Jerry's: The Inside Scoop, Fred "Chico" Lager tells his own experiences creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million.
But what characterizes Ben & Jerry's is that this company made it to the top while remaining one of the most innovative, progressive and socially responsible businesses in the world. They stayed true to their vision, fought for what they believed was right, and were generously rewarded.
Ben & Jerry's: The Inside Scoop is an inspirational business book for entrepreneurs struggling with their own young business as well as a great read for ice cream lovers.
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