The Neuroscientific Basis of Successful Design How Emotions and Perceptions Matter
Aus der Reihe
SpringerBriefs in Applied Sciences and Technology
-
- Taschenbuch ausgewählt
- eBook
-
Sprache:Englisch
Fr. 73.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
15.12.2014
Abbildungen
XIV, 80 illus., schwarz-weiss Illustrationen
Verlag
SpringerSeitenzahl
108
Maße (L/B/H)
23.5/15.5/0.8 cm
Gewicht
201 g
Auflage
2015
Sprache
Englisch
ISBN
978-3-319-02800-2
The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung