Produktbild: All In Startup

All In Startup Launching a New Idea When Everything Is on the Line

Fr. 42.90

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

30.06.2014

Verlag

John Wiley & Sons

Seitenzahl

304

Maße (L/B/H)

23.6/15.9/2.7 cm

Gewicht

499 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-85766-3

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

30.06.2014

Verlag

John Wiley & Sons

Seitenzahl

304

Maße (L/B/H)

23.6/15.9/2.7 cm

Gewicht

499 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-85766-3

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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Die Leseprobe wird geladen.
  • Produktbild: All In Startup
  • Foreword by Steve Blank ix

    A Letter from Thom Ruhe, VP of Entrepreneurship at the Kauffman Foundation xi

    Introduction xiii

    Chapter 1: First Appearances Can Be Deceiving 1

    Chapter 2: You're Not Fooling Anyone 7

    Chapter 3: You Can't Sell Anything by Doing All of the Talking 13

    Chapter 4: It's How Well You Lose, Not How Well You Win, That Determines Whether You Get to Keep Playing 19

    Chapter 5: The Real Pros Don't Play Every Hand 25

    Chapter 6: Vanity Metrics Can Hide the Real Numbers That Matter to Your Business 29

    Chapter 7: You Won't Find a Mentor if You Don't Ask 35

    Chapter 8: Put Your Customers and Their Needs before Your Vision for a Solution 39

    Chapter 9: Don't Gamble--Use Small Bets to Find Opportunities 47

    Chapter 10: Even Experts Need to Prepare for New Terrain 51

    Chapter 11: People Don't Buy Visionary Products; They Buy Solutions to Their Problems 55

    Chapter 12: Only Customers Can Tell You if You've Found a Problem Worth Solving 63

    Chapter 13: Hoping and Praying for Luck Is Not a Strategy 75

    Chapter 14: It's Never Too Late to Test Your Assumptions 81

    Chapter 15: The Secret to Customer Interviews Is

    Nonleading, Open-Ended Questions 87

    Chapter 16: The Only Way to Get Good at Customer Interviews Is to Practice 95

    Chapter 17: Finding Out Your Assumptions Were Wrong Is Just as Valuable as Proving Them Right 99

    Chapter 18: Don't Pivot to a New Idea without Testing Your New Assumptions 109

    Chapter 19: Save Your Chips for When You'll Need the Least Amount of Luck to Win 117

    Chapter 20: Successful Entrepreneurs Recognize Failure, Fold, and Live to Fight Another Day 123

    Chapter 21: Test Your Assumptions before Committing Any Resources to an Idea 133

    Chapter 22: Luck Can Be Engineered if You Take Emotion Out of the Equation 143

    Chapter 23: Every Successful Entrepreneur Has More Failures than Successes 149

    Chapter 24: The Harder You Work, the Luckier You'll Get 153

    Chapter 25: Opportunities to Find Prospective Customers Are Everywhere--You Just Have to Look 157

    Chapter 26: The Best Feedback from Potential Customers Comes from Meticulous Interviews 161

    Chapter 27: Recognize the Vanity Metrics to Avoid Big Losses 169

    Chapter 28: Keep Interviewing Customers until You Find a Migraine Problem Worth Solving 173

    Chapter 29: People Can't Help Themselves from Sharing When You Bring Up a Migraine Problem 181

    Chapter 30: Stay Objective in Your Interviews Whether You Are Getting Good or Bad News 187

    Chapter 31: Nothing Else Matters until You Can Prove That Customers Want Your Product 191

    Chapter 32: Luck Makers Seek Out New Experiences and Find Opportunities Wherever They Go 195

    Chapter 33: Luck Is Not a Good Strategy for Poker or Business--It's the Outcome of a Good Strategy 201

    Chapter 34: To Prove Demand, Find the Shortest Path to the Ultimate Customer Action 209

    Chapter 35: Prepare for Bad Luck by Building Up Reserves 219

    Chapter 36: Fear and Inaction Are the Two Greatest Threats to Your Business Idea 225

    Chapter 37: Understand Your Tendencies On Tilt So That You Can Compensate for Them 229

    Chapter 38: There Is No Mistaking It When You Uncover Migraine Problems Worth Solving 235

    Chapter 39: Get Comfortable with Being Wrong 241

    Chapter 40: Don't Go All-In without Confirming Your Assumptions through Smaller Bets 249

    Chapter 41: Second Chances Are Rare--Make Sure You Get It Right the First Time Around 253

    Chapter 42: Even When You Find a Migraine Problem, Crafting a Solution Requires Vigilance and Readjustment 255

    Chapter 43: Don't Commit All-In until You Prove That Customers Want Your Product and There's a Business Model to Support It 265

    Chapter 44: The Strength of Your Initial Idea, or Starting Hand, Is Always Relative 269

    Sam's Journal 271

    Acknowledgments 279

    About the Author 283