Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
03.07.2014
Verlag
Kogan PageSeitenzahl
208
Maße (L/B/H)
23.4/15.6/1.7 cm
Gewicht
338 g
Sprache
Englisch
ISBN
978-0-7494-7256-6
Most marketers today agree on the value of data and how mining the many new digital customer touchpoints for insight can help them gain a vital competitive edge. However, with the vast amount of data that is mined daily, gathering, sorting and making the organized data accessible through a CRM platform is just as vital for a marketing team. "CRM Database Management "gives marketers the information and tools needed to determine what their data needs are, and it guides them in choosing a CRM database that meets their needs. Marketers will learn the importance of data and data management, how to implement best practices to use data effectively and how to educate, inform, create awareness and communicate the different issues surrounding data to their organization. Traditionally, companies gather and manage data by hiring an outside company, purchasing a third party system created by companies like Oracle or creating their own system. This book helps marketers who are new to CRM or looking to change systems decide which option meets their specific organization's needs.
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