A Motivational Analysis of Chinese Tourists to the United States Push and Pull Motivations of Travel to Las Vegas
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- Englisch ausgewählt
Fr. 55.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
05.12.2013
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
84
Maße (L/B/H)
22/15/0.6 cm
Gewicht
143 g
Sprache
Englisch
ISBN
978-3-659-49713-1
The purpose of this study was to analyze the motivational push and pull factors of Chinese tourists to Las Vegas. A self-completed survey was conducted among Chinese tourists, who traveled to Las Vegas with the service of America Asia Travel Center Inc. The surveyed Chinese tourists rated the motivational items. Factor analysis was applied in this study. The most important motivational push factors were entertainment, knowledge seeking, and variety seeking; and the most important pull factors were hedonism, image and natural conditions, convenience, and cleanliness. The derived push and pull factors were compared to the previous studies. Suggestions for future studies were presented.
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