Political & Non-Profit Campaign Strategies: A Comparison A case study of the Columbus Council on World Affairs, Columbus, Ohio, USA
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- Englisch ausgewählt
Fr. 74.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
19.05.2014
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
104
Maße (L/B/H)
22/15/0.7 cm
Gewicht
173 g
Sprache
Englisch
ISBN
978-3-659-53835-3
Political Campaigns and strategies, especially in developed countries, have improved over the years with the improvement in electoral and campaign laws and technology. Especially in 2008 and 2012, the innovations of the Obama political campaigns and its success have received a lot of attention from political scientists and pundits. Can Non-Profit organizations learn from political campaigns and vice versa? This book examines the similarities and differences between Political campaign strategies and Non-Profit campaign strategies. The book uses the Columbus Council on World Affairs as a case study. The book in divide into: Strategy, Communication, Finance and Analysis.
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