Winning in Asia, European Style Market and Nonmarket Strategies for Success
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- Hardcover ausgewählt
- Taschenbuch
- eBook
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Sprache:Englisch
Fr. 73.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
18.10.2001
Herausgeber
Vinod K. AggarwalVerlag
Palgrave Macmillan USSeitenzahl
290
Maße (L/B/H)
21.6/14.9/2.5 cm
Gewicht
458 g
Auflage
2001
Sprache
Englisch
ISBN
978-0-312-23913-8
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus on investment trends in Asia, lobbying in Asia and the EU, the book includes original case studies of the air transport, automobile, software, and finance sectors.
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