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Produktbild: Worth, M: Fundraising

Worth, M: Fundraising Principles and Practice

Fr. 138.00

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

06.08.2015

Verlag

Sage Publications

Seitenzahl

504

Maße (L/B/H)

23.5/19.1/2.7 cm

Gewicht

900 g

Sprache

Englisch

ISBN

978-1-4833-1952-0

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

06.08.2015

Verlag

Sage Publications

Seitenzahl

504

Maße (L/B/H)

23.5/19.1/2.7 cm

Gewicht

900 g

Sprache

Englisch

ISBN

978-1-4833-1952-0

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  • Produktbild: Worth, M: Fundraising
  • Preface
    Acknowledgments
    About the Author
    Introduction: From Chance to Choice
    1 Overview of Fundraising and Philanthropy
    Fundraising, Development, and Advancement
    Philanthropy and Charity
    Fundraising and Philanthropy
    Fundraising Profession and Fundraising Professionals
    History of American Philanthropy
    Philanthropy's Scale and Impact
    Evolution of Fundraising as a Professional Field
    State of the Art
    Fundraising and Other Professional Fields
    Proceeding With Pride
    Chapter Summary
    Key Terms and Concepts
    CASE 1.1 THE METH PROJECT
    CASE 1.2 NEW YORK CITY PARKS
    Questions for Discussion
    Suggestions for Further Reading
    2 Understanding the Nonprofit Sector and Nonprofit Organizations
    Characteristics of Nonprofits
    Classifications of Nonprofits
    Public Charities and Private Foundations
    Nonprofit Revenue Sources
    Nonprofit Financial Concepts
    Explaining the Nonprofit Sector
    Explaining Nonprofit Organizations
    Chapter Summary
    Key Terms and Concepts
    CASE 2.1 THE SMITHSONIAN INSTITUTION AND THE CATHERINE B. REYNOLDS FOUNDATION
    Questions for Discussion
    Suggestions for Further Reading
    Notes
    3 Understanding Donors
    Corporate Philanthropy
    Foundation Giving
    Characteristics of Individual Donors
    Motivations of Individual Donors
    Wealthy Donors
    Typology of Donors
    Women Philanthropists
    Cultures of Giving
    Generations of Donors
    Donor-Centered Approach
    Chapter Summary
    Key Terms and Concepts
    CASE 3.1 T. DENNY SANFORD
    CASE 3.2 OSCEOLA MCCARTY
    Questions for Discussion
    Suggestions for Further Reading
    Notes
    4 Principles of Fundraising
    Types of Gifts
    Solicitation Programs
    Matching Programs to Needs
    Matching Prospects to Programs
    Solicitation Methods
    The Fundraising Pyramid
    The Fundraising Process
    Chapter Summary
    Key Terms and Concepts
    CASE 4.1 UNITED NATIONS FOUNDATION
    CASE 4.2 MITCHELL FAMILY AND THE UNIVERSITY OF SOUTH ALABAMA
    Questions for Discussion
    Suggestions for Further Reading
    Notes
    5 Preparing for Successful Fundraising
    Strategic Planning to Clarify Mission and Goals
    Strategic Planning Process
    Benefits of Strategic Planning
    Developing a Fundraising Strategy and Plan
    Developing the Case for Support
    Creating a Culture of Philanthropy
    Building the Fundraising Team
    Identifying and Researching Prospects
    Chapter Summary
    Key Terms and Concepts
    CASE 5.1 AMERICAN RED CROSS
    Questions for Discussion
    Suggestions for Further Reading
    Notes
    6 Annual-Giving Programs
    Clarification of Terms
    Applying Marketing Principles
    Acquisition, Renewal, Upgrade
    Solicitation Methods
    Planning the Annual-Giving Campaign
    Chapter Summary
    Key Terms and Concepts
    CASE 6.1 #GIVINGTUESDAY
    Questions for Discussion
    Suggestions for Further Reading
    Notes
    7 Major-Gifts Programs
    Definition and Characteristics of Major Gifts
    Major-Gifts Cycle
    Cultivating Major-Gifts Prospects
    Cultivation Strategies
    Managing the Major-Gifts Program
    Developing Donor Relationships
    Visits and Purposes
    The Ask
    Anatomy of the Solicitation Visit
    Follow Up, Negotiation, and Gift Agreements
    Maintaining Clarity of Purpose
    Chapter Summary
    Key Terms and Concepts
    CASE 7.1 DON R. N. BLITZER
    CASE 7.2 PHILLIS N. THROPIST
    CASE 7.3 MARTHA AND FRED GENEROUS
    CASE 7.4 ELLEN ENTREPRENEUR
    Questions for Discussion
    Suggestions for Further Reading
    Notes
    8 Planned Giving
    Definitions and Key Points
    Overview of Tax Law and Implications for Giving
    Types of Planned Gifts
    Overview of Planned-Giving Vehicles
    Characteristics and Motivations of Planned-Gift Donors
    Planned-Giving Program
    Recognizing Planned-Gift Donors
    Working With Planned-Gift Donors
    Chapter Summary
    Key Terms and Concepts
    CASE 8.1 MARY
    CASE 8.2 TOM AND BARBARA
    CASE 8.3 MILDRED AND SUE
    CASE 8.4 HARRY AND BETH
    CASE 8.5 NICK
    CASE 8.6 ANN
    CASE 8.7 EDUARDO
    Questions for Discussion
    Suggestions for Further Reading
    Notes
    9 Corporate Support
    Definitions and Concepts
    Historical Overview
    Corporate Philanthropy
    Nonprofit-Corporate Commercial Partnerships
    Comprehensive Relationships
    Benefits and Risks
    Developing and Sustaining Successful Partnerships
    Redefining Value
    Chapter Summary
    Key Terms and Concepts
    CASE 9.1 SUSAN G. KOMEN FOR THE CURE AND KFC
    CASE 9.2 NO KID HUNGRY AND DENNY'S
    CASE 9.3 WWF AND AVON
    CASE 9.4 LOS ANGELES PLAZA DE CULTURA Y ARTES AND
    CASE 9.5 NESTLÉ AND READING IS FUNDAMENTAL
    CASE 9.6 DAWN AND THE GULF OIL SPILL
    Question for Discussion
    Suggestions for Further Reading
    Note
    10 Foundation Support
    Overview of Foundations
    Historical Background
    Issues and Impact
    Overview of Foundation Giving
    Seeking Foundation Support
    Chapter Summary
    Key Terms and Concepts
    CASE 10.1 PEW CHARITABLE TRUSTS
    CASE 10.2 NORTHWEST AREA FOUNDATION
    Questions for Discussion
    Suggestions for Further Reading
    Note
    11 Campaigns
    Types of Campaigns
    Campaign Defining Characteristics
    Phases of the Campaign
    Gift Table
    Strategic Decisions
    Campaign Pros and Cons
    Twenty-First-Century Campaigns
    Chapter Summary
    Key Terms and Concepts
    CASE 11.1 KEEPING OUR PROMISE: 40TH ANNIVERSARY CAPITAL CAMPAIGN FOR N STREET VILLAGE
    CASE 11.2 OUR TRANSFORMATION: THE CAMPAIGN FOR THE NORTH CAROLINA MUSEUM OF ART
    CASE 11.3 WHITE PLAINS HOSPITAL: THE TIME IS NOW CAMPAIGN
    CASE 11.4 HOWARD UNIVERSITY: BRIDGING THE GAP STUDENT AID CAMPAIGN
    Questions for Discussion
    Suggestions for Further Reading
    Notes
    12 Managing Fundraising Programs
    Investing in Fundraising
    Evaluating Programs
    Allocating Resources to Effective Programs
    Benchmarking
    Building a Fundraising Program
    Development Operations/Advancement Services
    Fundraising Policies
    Chapter Summary
    Key Terms and Concepts
    CASE 12.1 DISABLED VETERANS NATIONAL FOUNDATION
    Questions for Discussion
    Suggestions for Further Reading
    Note
    13 Organizing and Managing Fundraising Staff
    Organizing the Development Office
    Understanding Motivation
    Applying Theory to Fundraising Management
    Compensating Fundraisers
    Improving Staff Performance
    Recruiting and Developing Fundraising Professionals
    Chapter Summary
    Key Terms and Concepts
    CASE 13.1 GETTA GRANT
    CASE 13.2 SUE SOCIAL
    CASE 13.3 MOVIN' BILL
    Questions for Discussion
    Suggestions for Further Reading
    14 Legal and Ethical Considerations
    State Registration Requirements
    State Disclosure Requirements
    Gift Substantiation Requirements
    Other Governmental Influences
    Ethical Codes, Standards, and Guidelines
    Considering Ethical Dilemmas in Fundraising
    Assuring Legal and Ethical Organizations
    Chapter Summary
    Key Terms and Concepts
    SCENARIOS 1-12
    Questions for Discussion
    Suggestions for Further Reading
    15 International Fundraising and Philanthropy
    A Shrinking Planet
    Definition and Scope of Organizations
    Governing and Managing International and Global Organizations
    INGO Fundraising Strategies
    International Philanthropy
    Global Fundraising
    Fundraising as a Global Profession
    Chapter Summary
    Key Terms and Concepts
    CASE 15.1 HAITIAN EARTHQUAKE RELIEF
    CASE 15.2 THE ONE FOUNDATION AND CHINA'S SOCIAL SECTOR
    Questions for Discussion
    Suggestions for Further Reading
    Note
    Conclusion: From Technician to Leader: Reflections on the Development Officer¿s Role
    Roles of the Development Officer
    Calls for Leadership
    A Fulfilling Career
    Suggestions for Further Reading
    Note
    References
    Index